Filter by integration
Subscribe for weekly news & updates.
Best tools & tips for success on Amazon.
Download
What Is Required to Build an eCommerce Website?
Download

COVID-19: How Multichannel Selling Helps?

4 minutes read

Find out why it is so essential to go multichannel right now, during the crisis. Learn how Sellbery tool can help you and take your free path to eCommerce business improvement.

Table of contents

In the previous article, we investigated how user behaviour has changed and collected the best seller tips to maintain business and sales. This time, we will explore why multichannel selling helps during the crisis, how you can quickly enter new platforms and automate your work. 

Multichannel Sales During the COVID-19 Crisis: What’s the Point?

As it comes to the eCommerce business, it’s vital to understand why multichannel is so attractive for yesterday’s retailers and trustworthy online sellers. Here are some tried and proved reasons by real entrepreneurs who keep the lights and do not miss the window of opportunity. 

Shoppers Trust Marketplaces

In a coronavirus-crisis environment, people are conscientious when shopping. They prefer to buy goods on platforms that have already gained their trust over many years: Walmart, Amazon, eBay, and more. Customers want to have all their advantages: convenient delivery, a quick and flexible search for a vast range of in-demand products, and many more. 

“Each of these platforms draws millions and millions of visitors monthly. Since the government encourages us to stay within the safety of our homes, consumers, even more, prefer now to shop for their needs online. With these platforms, you even get to reach international markets and have the potential to increase your sales.”  — Leonard Ang, Marketing Manager in AQVA.

Marketplaces are giants with a long history and high reputation. By trusting them, customers automatically have confidence in brands that work on these channels. A quick stats to prove: 65% of buyers feel more comfortable purchasing from unfamiliar sellers on marketplaces. So, almost all the work on building trust is done by the giants, you just need to sell. 

Sell with Sellbery for FREE!

Unfortunately, the pandemic of COVID-19 entailed severe consequences in all business spheres. To inspire you not to give up, we make Sellbery absolutely free from now and till October 1, 2021. Register and boost your sales with Sellbery pro bono.

Lower Delivery Risks 

In March 2020, Amazon stopped all deliveries of non-essential products. Medical and household goods, food and other products with high demand have become a priority. Others are under fulfillment restrictions. Moreover, there are some shipping delays of essential products that are also hurting sales.

sell on marketplace

How to avoid such unexpected things? Diversify your sales channels. When entering additional markets, you solve the problem of “hanging” offers on Amazon or any other marketplace. 

Less Advertising Spendings 

Selling on multiple platforms helps you reduce ad spendings as utilizing paid advertisement during the crisis is risky. When you enter marketplaces, you reach new audiences without additional ad expenses. Moreover, people there are ready to buy, compared to those from advertisements whom you need to convert from visitors to customers.

“For any shop owners not yet taking advantage of all available third party channels, now is the perfect time to start. When you add a new sales channel, you open a brand new door to a huge amount of prospective buyers.  

The best part about branching out and listing your products across multiple channels like Amazon, eBay, Walmart.com and others is that these sites dominate the search engine rankings. Listing your products on these sites gets you visibility to thousands or even millions of potential buyers that you would have not otherwise reached. During this time of uncertainty, more consumers are shopping online than ever before. Now is the perfect time to start listing your products across as many online platforms as possible.” — Justin Blase, Founder, TedsVintageArt.com

Selling on multiple platforms

Does that mean business owners won’t spend a penny on promotion? Not really. It’s impossible to enter the new market without any expenses. For example, the retailer pays a fee for each sale. Besides, you need to run “internal” advertising within marketplaces, monitor prices and engage in SEO-optimization. The good thing is it still can be cheaper and more profitable than running social media ads. 

“Multichannel selling is critical now more than ever. With the majority of the US and international population working from home, distractions are even more present, causing customer and prospect attention to be fragmented. It is important that business-facing and consumer-facing industries and businesses understand where they can find and acquire new customers at the top of the funnel, and retarget through all other available channels.

Equally important during economic slowdowns and recessions, is to minimize duplicating costs and conversions through competing channels. For example, maximize SEO and limit PPC when it comes to brand-related search. You can also exclude active email audiences from all other platforms.

The key to multichannel success is to make sure that all audiences and communications are aligned so that your marketing works together to navigate customers seamlessly along the buying journey.” — Justin Buckley, ATTN Agency

Better Brand Presence

The sure thing is that retailers and sellers should adopt omnichannel sales to cope with increasing competition. The more channels you enter, the more customers can find you and eventually buy from you. Having a good brand presence also means providing customers with opportunities to buy items through mobile devices, computers or even call centres.

selling online

“Using multiple platforms generates more customers, as different people use different platforms for goods. Especially during this crisis, gaining income as a business should be a priority, but also being available to those who need your products and services. Branch out, and you are bound to gain new customers for sure. Use different platforms to push different items. If you know younger customers are using Amazon instead of Walmart, use that to your advantage and vice versa. Work the platforms to your advantage and you are bound to gain a lot.” — Ethan Taub, Goalry

Multichannel sales will help you quickly gain an advantage in the ever-changing COVID-19 crisis. By using multiple sites, you increase online availability and ease of search on the Internet. It means you win the race for the digital shelf.

Use Sellbery for Free to Sell Multichannel During the Crisis

So how can you conveniently and seamlessly implement multichannel strategy? The answer is Sellbery. By using it, you will automate your business process across multiple marketplaces.

Moreover, starting from April 15th and until October 1, 2021, Sellbery will give all plans for FREE. With no limits in features, sales channels, products, and orders. The goal is to support and save businesses during the crisis and help them stand out.   

By using Sellbery, you will have 16 integrations with the world’s largest eCommerce platforms and marketplaces in one system. In this way, you get access to an audience of millions and the markets of 50+ countries.

Here are the sales channels you will start trading on:

The strength of Sellbery is in its fast synchronization time (the fastest one among competitors). It only takes 15 minutes to update your product and order data across all sales channels. What does it mean? No overselling and no shortage. 

Stay at home and sell with Sellbery for FREE!

COVID-19 crisis significantly affects many retailers and online sellers. That’s why Sellbery decided to help businesses and offer our services free of charge through October 1, 2021. Get any plan for free and start selling multichannel.

Was this news helpful?

Yes, great stuff! I’m not sure No, doesn’t relate
Share this article:
Table of contents

Also Popular on Sellbery

What Is Order Management and How to Improve It?

Find out what you need to know about order management as an ecommerce store and increase conversions.

Know the A-Z of Amazon Dropshipping

Dropshipping on Amazon may not be as easy as it seems, but it's not hard either. Once you have found the right products to sell, you’re going to make money.

7 Top Selling Product Categories on Etsy with Their Best Selling Items

Checking out the best selling items on Etsy will help you fine-tune your strategy and ensure more consistent income generation in the long run.

What is PIM and How to Integrate It to Your Business?

PIM (Product Information Management) is an eCommerce solution that collects, manages, enriches, and distributes your product data. Here's how to integrate it to your business.

Multi-Channel Selling: An A-B-C Guide on How to 3x Sales

Multichannel selling is the process of selling your products in multiple places online to reach as many potential customers as possible. It can seem like a simple form of selling, but there is a lot to learn about how it works.

Amazon vs. eBay: Where Should I Sell My Products

Amazon or eBay – which choice makes more sense for your selling business? A thorough comparison of the platforms will help you find out.

Amazon Restricted Categories: How to Get Approval to Sell in Them

Why Amazon lists restrictions for some products? What can be sold without approval? How to get a restricted category ungated? A detailed guide with answers to all these questions and more.

Etsy vs Ebay: Where Should I Sell? Detailed Comparison Guide

Should you be selling on Etsy or on eBay? To answer the question, check out the two platforms' pros & cons, compared side by side.

Like Cookies?

Please enjoy these cookies to make your experience on site a bit more sweeter

Mmmm...Sweet Nope, I'm would like plain text diet
We all know - diet sucks...
It creates a boring experience

We use cookies to remember your login details, provide a secure log-in experience, collect statistics to optimize site functionality, and deliver content and advertising tailored to your interests. You can view detailed descriptions of the types of cookies we use in our Cookie Policy.

Click Agree to accept all cookies or decline to allow only necessary cookies. You may change your preferences at any time by clicking the ”Cookies“ link in the footer of the page.

Accept cookies Nope, accept only necessary cookies
Filter by integration
Subscribe for weekly news & updates.