Filter by integration
Subscribe for weekly news & updates.
Product’s SEO for Online Sellers
Download
What Is Required to Build an eCommerce Website?
Download

5 Important Points You Need to Consider When Starting Your Ecommerce Business in 2020

4 minutes read
Starting Your Ecommerce Business in 2020

Starting your eCommerce business from scratch is never a walk in the park. For starters, you will need to know the ground rules to ensure that your business doesn’t crash and burn during your first months.

Table of contents

Starting your eCommerce business from scratch is never a walk in the park.

For starters, you will need to know the ground rules to ensure that your business doesn’t crash and burn during your first months.

You will also need to do tons of things like researching your target market, knowing the tools to operate your eCommerce store, and learning some strategies to boost your sales.

While anyone can easily be overwhelmed by the amount of work involved in starting an eCommerce business, there are strategies that you can employ step by step for your website business to make things a lot more manageable. And that’s what we’ll cover in this guide.

1. Determine what you want to sell.

Finding the right product to sell is often never easy.

You’ll need to consider things like the product’s supplier, pricing, demand, and competition (among other things). The good news is, there are strategies you can use when looking for product ideas and market trends. This will ultimately help you determine if a product is worth selling or not.

To learn whether people are even searching for the product, you can visit Google Trends.

For example, if you type in your topic or search term, the tool will show you the trend of users’ interest over a specific period.

Google Trends

The tool will give you an idea of your prospective product’s demand and seasonality.

This is just one of the many data points that you can use to determine if a product has a good chance of becoming a winning product.

2. Find reliable suppliers.

Once you’ve determined the product that you’d like to sell, the next step is to find reliable suppliers. Chose those who can meet your delivery times, fulfill your orders, and provide the kind of quality you need.

The question is, how do you find them?

An excellent way of doing this is by using eCommerce solutions such as Oberlo.

If you’re running a dropshipping business and you’re looking for suppliers from Aliexpress (among other selected platforms) for your store, finding suppliers is easy with Oberlo since the platform allows you to search for the products you want to sell along with their verified suppliers.

verified suppliers tags

You can also seamlessly integrate products from your suppliers to your eCommerce store by adding them to your import list. Along with the product description, details, and other marketing materials.

Plus, Oberlo automatically alerts you about the suppliers’ inventory so you won’t be in danger of not being able to fulfill orders.

3. Learn from your competitors.

Having competitors isn’t necessarily a bad thing, you can even learn a thing or two from them.

One of the best ways to make the most out of your competitors is to find out what they’re doing right and what’s helping them get more sales.

For example, if your competitors are succeeding in their SEO strategies, you can check for the obvious keywords they are optimizing for and look at how they are used within the website.

You can also conduct an SEO audit and look for keyword research tips and apply them to your strategies to make the most out of your SEO efforts.

With tools like BuiltWith, you’ll get to see the eCommerce technologies and tools that your competitors are using in their store.

Just copy and paste a competitor’s online store URL in the tool’s search box, and this is what BuiltWith will show you. 

BuiltWith

You can also see other details that describe how your competitor’s website was built.

Plus, depending on the eCommerce website, you can identify useful information like the kind of widgets and apps the store uses – including CMS and payment management system.

By understanding what’s in your competitors’ eCommerce toolkit, you can pick out what might work best for you and start building your own store.

4. Define your buyer persona

It’s great and all that you have a target market, but if you want to improve the success rate of your marketing efforts, you’ll need to really establish who your ideal customers are.

When you establish your buyer persona, you can help ensure that your marketing messages reach the right people – that is, people who need your product and will most likely purchase.

Creating buyer personas will require some research and there are tools to help you profile your ideal customers. With tools like Hubspot’s MakeMyPersona, you can start building and write your buyer persona. 

Hubspot’s MakeMyPersona

With the tool, you just need to answer a set of questions and provide details about your ideal customer.

After finishing all the basic steps of defying a customer persona to start an eCommerce business, you will then get a PDF file containing your buyer persona, including an avatar headshot.  

By defining your types of buyer personas, you can determine who your ideal customers are. And then tailor your marketing efforts to your target buyers with personalized recommendations and other modern web design trends.

5. Choose the best eCommerce platform

Finding the right for your eCommerce platform requires a bit of trial and error. After all, you need to look into things like the platform’s pricing, features and functionalities, and more.

To save you time and effort from having to study every single eCommerce platform online, you can check online reviews for the best eCommerce platform in 2020.

For instance, you can go on websites like ecommerceguide.com and read about top eCommerce platforms according to the website’s reviews.

top eCommerce platforms

By reading websites like these, you’ll get insights on the highest rated eCommerce platforms and their features. You can also compare platforms to assess which one might offer the functionalities that you need, like b2b eCommerce platform, platforms for subscription-based saas, multi-vendor or potentially multi-channel eCommerce platform.

Keep in mind though that the best eCommerce platforms aren’t necessarily the most popular, but rather, the ones that will help you achieve your business goals. 

It also helps to understand the different kinds of platforms – such as a build your own platform, a traditional one, open-source, Cloud, and Software as a Service (SaaS) – to help you assess which type matches your capabilities and needs.

With a best-fitting eCommerce platform, building your business can become less of a burden and more of a streamlined and efficient process.

What’s next?

Are there questions, ideas, or suggestions that you’d like to share with our readers?
If you answered with a resounding “yes,” then feel free to share this article or spread a word in our Facebook, Twitter  or LinkedIn community. Cheers!

Was this news helpful?

Yes, great stuff! I’m not sure No, doesn’t relate
Share this article:
Table of contents

Also Popular on Sellbery

COVID-19: How Multichannel Selling Helps?

Find out why it is so essential to go multichannel right now, during the crisis. Learn how Sellbery tool can help you and take your free path to eCommerce business improvement.

Ecommerce Sales Funnel: Content Strategy to Help Customers

There is nothing more important than content marketing nowadays. Quality content is as important today as it was decades ago. Top companies understand that and 86% of B2B marketers report that their companies are using content marketing to grow business.

10 Mistakes You’re Making on Shopping Campaigns (and How to Fix Them)

Google Ads is the most popular advertising network among businesses. Thousands of companies use pay-per-click advertising by Google Shopping to show their products to billions of potential customers.

How to Increase Amazon Sales: Ultimate Guide

Amazon is an online marketplace with the world's largest competition. Today, more than 2 million merchants generate 40% of all Amazon sales. More than 100 thousand of them have a turnover of no less than six-digit sum each year. Impressive and scary to start!

How to Sell on Lazada: Features, Fees, & Benefits

Out of hundreds of marketplaces available, it is a hard job to choose the right one for your eCommerce business. It takes much time to weigh all the pros and cons of each marketplace and come to the right conclusion.

How to Sell on Rakuten: Step-by-Step Guide for Newbie Rakuten Sellers

Marketplaces shape the state of the modern e-commerce market. For many e-commerce owners, they have become an integral part of business expansion and multichannel strategy. It makes a lot of sense today to become a multichannel seller with all online shopping occurring on online marketplaces.

Reasons Amazon Can Ban Your Seller’s Account

Amazon is considered a fair trading platform where all sellers where all sellers have equal rights and chances to find customers. Although some traders have found a way to dodge in some tricky ways. These actions can be done either intentionally or unintentionally. In any case, after collecting some of these actions, risks for the account may appear. These are warning, restriction, or suspension.

How to Engage Consumers After the Holiday Season: Tips from eCom Experts

Our team has observed recently prevalent trends and marketing strategies to collect useful tips for your business. Read the whole thing and get to know the most efficient pieces of advice from the successful traders and influencers of the eCom world.

COVID-19: How to Manage Your Commerce Business?

The coronavirus pandemic is changing our world in front of our eyes like the plague or "Spanish flu". Note that this is the first pandemic in the truly technological world. And now we see how Coronavirus accelerates the transition of humankind to new technologies.

Multi-channel Amazon fulfillment: Pros and Cons of Multi-Channel FBA

Amazon has been holding the position of the largest retail online marketplace for several years now. With more than a billion monthly visitors and hundreds of billions of dollars in revenue, this retail giant does not stop looking for new ways to make a profit.

Filter by integration
Subscribe for weekly news & updates.