Filter by integration
Subscribe for weekly news & updates.
Product’s SEO for Online Sellers
What Is Required to Build an eCommerce Website?

6 Best Selling Product Categories and Top Selling Products on Amazon 2022

7 minutes read
Best Selling Product Categories on Amazon 2021

No doubt, Amazon is one of the top attractive eCommerce destinations for online sellers, where even small handmade businesses can build their Empire and sell products successfully. However, the challenge is to choose a niche and products that fit the market and reach out to big audiences. As an eCommerce marketplace like eBay or Etsy, Amazon can be easy to set up, but not that easy to find profitable products that sell.

Table of contents

No doubt, Amazon is one of the top attractive eCommerce destinations for online sellers, where even small handmade businesses can build their Empire and sell products successfully. However, the challenge is to choose a niche and products that fit the market and reach out to big audiences. As an eCommerce marketplace like eBay or Etsy, Amazon can be easy to set up, but not that easy to find profitable products that sell. So, the main questions for the one seeking to sell here are:

  • Where to start for a new seller?
  • How to choose the Amazon product?

Why This Guide

If you take a look at the list of the best-selling products on Amazon on this page, you’ll notice that in their block “Amazon Best Sellers” they write:
“Our most popular products based on sales. Updated hourly (!)”

Thus – if you want to come up with a long-term strategy on what to sell in a month or even a year, these lists of top sellers is not the most solid and practical method to rely on… Indeed – in one hour only goods from one category can be sold in huge amounts, and – at the same time in a week – from a completely different category! Or even the entire list of top-selling items can be completely different!

Meaning – if you want to plan your long-term sales, you need to follow the trends and collect data on statistics yourself…

What we did in this Guide:

  • we’ve been watching the top products and categories on Amazon throughout the year;
  • we’ve been communicating with the inveterate sellers who are logged in Amazon 24/7

and – we’ve come up with the list of product categories to be Top-selling on Amazon in 2022.

Why sell on Amazon?

According to the latest statistics, 85% of Amazon sellers are profitable, and 64% of Amazon sellers are profitable within their first year of selling.

While selling on Amazon, you can cooperate with the marketplace completely remotely; the advantages of trading here are: no need in paying for the rent of a warehouse and/or a store, obtaining a trade license, paying salaries to the store staff, spending on marketing and business promotion, entering a market many times more solvent.

Amazon is an excellent platform for entering the international market and generating revenue in currency without large investments. In return, you will have to pay a small commission or a modest monthly fee.

Another significant advantage of selling on Amazon is that you don’t need to have your own website. With Amazon, you can start your business straight away. Many stores function perfectly without their website – marketplaces share their resources and improve their functionality. Transparent rules and prompt technical support allow you to conduct business from anywhere in the world.

Discover the benefits provided by Amazon Integration with Sellbery Find out now

Top Selling Categories with their Best Selling Items

To become and remain one of the best selling products on Amazon an item must boast 500+ reviews and bear a 4-star overall review rating minimum! With reviews from verified users or shoppers, so the following list of categories and products includes all of these features. Enjoy!

1. Clothing, Shoes & Jewelry

In 2019, global retail sales of apparel and footwear reached 1.9 trillion U.S. dollars, and were expected to rise to above three trillion U.S. dollars by 2030 | Statista

Clothing, Shoes & Jewelry best sellers

Most of the sellers choose to sell clothing, shoes, and jewellery on Amazon. This product category also has different subcategories. Clothing can be vintage, handmade, resale, and so on.

Do you want to sell on many channels from on place? Try to connect it all in Sellbery. Get it free try

This type of product is always in demand, but at the same time very competitive. Sellers should also monitor seasonal specific sales, as well as trends, etc. For instance – if you are selling sunglasses or t-shirts, you should be aware of the season, as sunglasses sell better close to summer.

Some of the most popular items sold in the Clothing, Shoes & Jewelry category are:

  • Underwear
  • Dresses
  • Accessories
  • Athletic wear
  • Casual tops
  • Casual bottoms
  • Shoes

The world pandemic also boosted the trend on casual and homewear clothing.

2. Toys & Games

Not only my toys are bought for the kids! Women adore toys, animals love toys, my ex loves toys! ))) Seriously – he is into collecting trains! | Linda M. (4.5 years selling on Amazon)

toys & games top selling category Amazon

No surprise that kids are one of the most excessive categories of market consumers. And, this product category constantly reaches top sales on Amazon, The trend on movies and Disney obsession and movie-themed educational and generic games tend to place these products very demanding for parents. Amazon publishes a list of holiday toys every year to determine the buying behavior of shoppers.

Products under this category are:

  • Memory games
  • Multicolored toys
  • Card games
  • Wooden play sets
  • Outdoor kits
  • Lego blocks
  • Table games
  • Puzzles

Sellers can use this list to analyze the types of toys and games popular with children and their families. Currently, STEAM toys are the most popular, including science, technology, engineering, art, mathematics, etc. This year, there was a high demand for water toys.

3. Books

Over 850 million books are purchased in the United States each year. According to Nielson, a global information, data, and measurement company, 47% of the American population purchases books. If you do the math, 151 million people bought these books. | IngramSpark

Amazon is a very famous place to sell books. This is one of the biggest markets for selling this type of product. Amazon offers three ways to sell your book:

  1. Listing the book on Amazon and then sending copies to Amazon.
  2. Having your seller account.
  3. Selling your book for the Kindle.

Top selling books are:

  • Fictional books
  • Suspense and thriller books
  • Biographies and memoirs
  • Comics
  • Cookbooks, diet books, and recipe books
  • Children’s books

TIP! You can sell both – used and new books. While selling new books, acquiring brand new books can be difficult. You will need to buy from wholesalers, distributors and publishers, which you will have to believe in large quantities. While selling used books, it is the easier way to get into the bookselling market. You can sell vintage books bought in local fairs and don’t spend much on investing in them.

You can also publish your own books, but it is a big challenge. Good writers can make big figures on selling published books, it takes a long time to promote your books, but it can lead to a big successful business in the long-term. Self-published books are more popular, and Amazon makes it easy to publish your books to Kindle.

4. Electronic Accessories & Gadgets

I always have to have the new gadgets and stuff when they come out. I’m not really interested enough in learning how they work. | Unknown

Some people just love to buy the latest gadget as soon as it is invented.

The top-selling items under this category are:

  • Smart devices
  • Headphones
  • Bluetooth devices
  • Memory cards
  • USB devices
  • TV & Video
  • Audio & Home Theater
  • Computers
  • Camera & Photo
  • Wearable Technology
  • Office Electronics
  • Musical Instruments
  • Amazon Devices
Get the most out of selling the best! Try Now

NOTE! Most states have e-waste laws that protect the environment and local communities. Therefore, manufacturers or sellers on Amazon are responsible for the registration of their electronics in a state before it is legally sold to any customers in this particular area, that is, even if you are in California, if you sell a product to someone in New York City, you will have to register your item also for New York.

Branding restrictions. A number of electronics companies such as Apple and Sony control their brand. They set the limits for all who sell their products, unless authorized.

Amazon also has specific restrictions on electronics. On the Internet there are a lot of electronic duplicates. But Amazon has taken every step to prevent these from being sold on their site, to ensure that all of their sellers and products are legitimate.

5. Beauty and Personal Care

Global Beauty and Personal Care Product Market is Expected to Reach USD 756.63 Billion by 2026 | Fior Markets

Cosmetics and beauty products are in high demand. Especially in the pandemic era, people have more time and will to take care of their health and beauty. And, the beauty industry is on the spotlight, and skincare is a huge trend. Amazon is a dominant retailer of beauty items.

Products that go well under this category are:

  • Branded cosmetics or beauty products
  • Cosmetics with natural ingredients
  • Cosmetic tools and accessories

TIP! How to sell better in this category. Beauty items should be of good quality, in the original packaging of a manufacturer. Ensure the products are correctly described and labelled, as while talking about health, your items must influence trust.

6. Camera & Photo Accessories

“Science” Says Photography is Sexier Than Being a Comedian, Less Sexy Than Being in a Band | Popphoto

Consumers of this niche are mad about taking pictures and photography, so the last but not the least trend is related to the popular Amazon photography category.

The best-selling Amazon products in this category include everything from Wi-Fi-enabled cameras to instant videotape. Camera & Photo category is a subsection in the Electronics category. The products here include cameras, accessories for cameras and photographic equipment.

Top selling products under this category are:

  • Instant films
  • Instant click cameras
  • Camera accessory kits
  • Photo papers
  • GoPro
  • Home security cameras

TIP! How to sell better Camera & Photo items. Focus on products designed for a specific use or that require refills. Consider selling products that will make customers need to return to you for the supplies and accessories regularly.

Connect multiple marketplaces to reach out to more customers.

Check the full list of features provided by Sellbery

How to Do Product Research for Amazon Yourself – Best Practices and Advices

To choose the right products to sell on Amazon, you need to constantly monitor the market and Sellers Community.

Here are some key tips and practices to find and pick the right products:

  • Watch the trends and monitor items, as you don’t want to spend time promoting things consumers don’t need.
  • Choose products that are easy to ship. As those products that are easy to break and hard to ship will cause refunds, returns, and negative feedback.
  • Look for goods that are inexpensive to manufacture / purchase.

The lesser your initial investment, the more your margin can be. Just be sure to check the quality before investing. Many vendors will send you samples of items, so be sure to ask for them during research.

Important – leverage existing reviews

Customer reviews are crucial in your research. For example, the number of reviews can indicate how long a product has been selling or how often it has been purchased. If there are few reviews and they are in around the 5-star range, this could mean that this item is becoming a top seller.

Explore the best sellers on various marketplaces

If you look at what’s popular on other sales channels too, you can even better understand what to sell.

Also – monitor the top sellers’ accounts on Amazon too. Check how they represent product listings, price their products, and what items have more views and feedback.

…and remember:

“Success is where preparation and opportunity meet.” | Bobby Unser

Was this news helpful?

Yes, great stuff! I’m not sure No, doesn’t relate
Share this article:
Table of contents

Also Popular on Sellbery

Product Identifiers for eBay: What Is MPN, and Why Is It Important?

How to make your products stand out on eBay? Read this to get MPN meaning, identify item specifics, learn the difference between EAN and UPC, and many more!

How to Integrate WooCommerce With Amazon

Did you know that you could easily integrate WooCommerce with Amazon? Multichannel eCommerce promises many benefits for online sellers. At the same time, it poses the problem of sales channels integration and data synchronization. At the times when digital tools prevail, many sellers still perform these crucial tasks manually.

Why you should be on Amazon Prime

With the recent Amazon’s announcement about making free one-day shipping a golden standard for delivery to its Prime members, it is easy to imagine that the stakes have become higher for online retailers all over the world. The competition tightens even for the largest online marketplaces like eBay and Walmart.

eBay Fees Too High? Here Are 5 Ways To Lower Them

eBay is one of the popular marketplaces where clients prefer to buy specific items. The bestsellers are: books, electronics, clothing and shoes, crafts, goods for home and garden.

10 Must-Have Features to Look for in an Amazon Listing Tool

In 2018 almost 50% of all eCommerce retail sales in the US were made through Amazon. This marketplace dominates the eCommerce space while its closest competitor — eBay — only takes up the measly 6.6% of online sales. These numbers are the very reason that so many merchants want to list their products on Amazon. But being a seller on Amazon is not as easy as it used to be.

How to Block a Buyer on eBay: The Complete Guide

Want to stop a buyer from bidding on your items? Here's how you can block a buyer on eBay to stop them from bidding on or purchase your items.

Amazon vs. eBay: Where Should I Sell My Product

Amazon or eBay – which choice makes more sense for your selling business? A thorough comparison of the platforms will help you find out.

How to become an Amazon Affiliate

Learn the steps on how to become an Amazon Affiliate, including how to create an account, find products to sell, track profit, and more.

How to Sync Stock Across Multiple Sales Channels

Learn how to use a stock synchronization tool when expanding your business across multiple sales channels

How to grow eCommerce sales with the Amazon FBA program

Selling products online has never been easy. Retailers constantly compete with thousands of other sellers who offer the same products. Today, at the times when anyone with an internet connection can start an e-commerce business, standing out from the crowd and building a highly profitable e-commerce business is so challenging as it has never been before.

Filter by integration
Subscribe for weekly news & updates.