Filter by integration
Subscribe for weekly news & updates.
Product’s SEO for Online Sellers
What Is Required to Build an eCommerce Website?

Etsy vs Ebay: Where Should I Sell? Detailed Comparison Guide

5 minutes read

Should you be selling on Etsy or on eBay? To answer the question, check out the two platforms' pros & cons, compared side by side.

Table of contents

Do you dream of making it big in the commerce world, selling a distinctive range of items, building a well-known brand, and being your own boss? More people than ever before are bringing such dreams to reality.

For this purpose, they’re focusing on the right product and the right eCommerce platform that enables effortless connection with potential clients. They would also seek to pick the right marketplace to sell on, comparing the existing options.

Of all the marketplace opportunities, we will compare side-to-side the two of them. Both of them stand out as popular and in-demand on a global market.

Etsy as well as eBay both have amazing reputations, but which one is the right choice for your needs? Let’s do a bit of comparison to discover what each one brings to the table. Here’s everything you need to know about selling on Etsy vs. eBay for the development of a successful commerce business.

Pick any plan for free!

Get more info on how to integrate to eBay to make the most of it: list, manage and optimize all your product listings to increase your sales.


What Customer Bases (Types of Buyers) eBay and Etsy Cater to?

Who isn’t familiar with the incredible potential of eBay in the online shopping world?

The marketplace’s annual net revenue reached 10.8 billion dollars in 2019 and it’s been growing ever since. It’s the second biggest online marketplace in the US after Amazon and as of now, it features more than a billion active listings.

Today, eBay has over 180 million active buyers 16 percent of which confirm that they shop at least once a week. There are approximately two billion daily transactions that occur between buyers and eBay sellers on the platform.

Etsy still doesn’t have the status of an eCommerce giant but it also offers lucrative opportunities (that you only need to recognize and harness for an amazing seller experience). So, how is Etsy different from eBay?

For a start, it’s not a general marketplace. This eCommerce company focuses predominantly on handmade and vintage items, which turns it into an artisan market of sorts.

The concept seems to be working well and in 2020, Etsy generated annual revenue of 1.7 billion dollars. The number of active sellers has quickly climbed through the years. While in 2012 there were only 830,000 Etsy sellers, the number reached 2.1 million in 2018.

As far as customers go, the average Etsy customer falls in the 18 to 35 age range. The overwhelming majority of buyers on the platform are women, which has had an impact on the overall aesthetics and branding of the platform.

So, is eBay or Etsy better for selling? The answer would depend on your goal. If you’d like to target a broad and very diverse audience, eBay would be your pick. For handcrafted goods and products that would appeal mostly to women, you’d definitely feel more like home on Etsy.

What to Sell on Etsy vs. Ebay – Types of Products

Selling on Etsy vs. eBay is a difficult comparison to make because the platforms have very distinctive characteristics.

But for the sake of making that analysis, let’s examine the types of stuff you can sell successfully on either platform.

eBay is the kind of platform that will work with any product. Some of the top product categories include:

  • mobile gadgets,
  • health and beauty,
  • home and décor,
  • garden products,
  • fashion crafts,
  • collectibles,
  • computer peripherals.

As you can see, the range of possibilities is wide open and you can easily establish a solid business within any of these niches (or any other product category).

Etsy offers its customers a somewhat more specialized experience. The top product categories there include:

  • jewelry,
  • handmade items,
  • supplies for handmade item creation,
  • accessories,
  • clothing,
  • vintage items
  • wedding items.

If you have a very distinctive product line that will appeal to the Etsy demographic, you should definitely give the platform a try. Chances are that you’ll quickly establish your brand’s popularity there.

Seller Fees Comparison

Looking at Etsy vs. eBay fees is also important to make the right strategic business decision. There are always costs linked to running your own business. If some of these could be minimized or eliminated, however, you should definitely explore the possibilities.

eBay has both monthly and annual fee structures. More info on the selling fees is available here. Fees are either percentages or fixed amounts and they depend on the category and type of item being sold (insertion fee).

If you want to open a store on eBay, you’ll have to pay an additional eBay fee in the range from 7.95 to 349.95 dollars per month, depending on the plan you choose.

The Etsy fee structure is less complicated and more effortless to assess. The seller fee info is available for review here. The most important stuff to keep in mind is that you’ll be charged a listing fee of 0.20 dollars for each new listing created and a transactional fee of five percent of each product’s value (when it gets sold). Onsite and offsite ad fees could also apply, depending on how you choose to promote your listings.

eCommerce Tools on Etsy and eBay

The eBay vs. Etsy comparison shows that both platforms have their pros and cons. Choosing one or the other depends heavily on what you intend to do and how you plan to grow your business.

Speaking of growing your business, both marketplaces are interested in helping you achieve the best possible results. You’ll be given access to a good range of commerce tools that simplify the setup of your store, interactions with potential clients and marketing.

Looking at eBay, here are some of the most important commerce tools to check out if you want to increase eBay sales consistently:

  • Seller hub: the center of all operations that allows for easy listing creation and management, business performance monitoring, payout analysis.
  • Listing templates: also called selling templates, these are available via the hub and allow you to refrain from starting each listing from scratch.
  • Promotions manager: a tool aimed at allowing the creation of discounts, coupons, sales events, promotional shipping, etc.
  • eBay mobile app for sellers, allowing you to complete important processes on the go in essence, it’s a pretty comprehensive and user-friendly experience you can master, even if you don’t have a ton of experience with an online store.

As far as Etsy tools are concerned, here’s what you’ll get access to:

  • A digital handbook that gives new sellers comprehensive knowledge about setting up successful listings;
  • A community forum where tons of useful and practical information can be exchanged;
  • Various third-party tools (some of them available free of charge) that can be used for many purposes – to do better search engine optimization and marketing, order preparation and shipping automation, email marketing, social media marketing, image processing and uploading, etc.

So, if you’re looking for a comprehensive and integrated experience, eBay is the platform for you. A more laid-back and casual approach towards selling is available over at Etsy.


Connect multiple marketplaces to reach out to more customers.

Check the full list of features provided by Sellbery


Final Verdict

eBay vs. Etsy for selling – what should you choose? Hopefully, you have some idea about the answer to this question by now.

You can be highly successful on both eBay and Etsy. However, you have to be strategic about your use of each marketplace.

If you want wide reach, an integrated management platform and a chance to sell all kinds of items eBay would be the platform for you. Keep in mind, however, you’ll need to manage the fees and the fairly intense competition.

For handmade, vintage and craft items, Etsy would offer good possibilities. Again, however, you need to have a distinctive voice, a good marketing plan and a comprehensive approach towards store creation.

Some sellers are successfully utilizing both platforms and that’s also an option. If you plan on using this approach, be strategic and don’t just copy-paste listings on both. It’s up to you to utilize the strengths of eBay and Etsy while avoiding the shortcomings of these two marketplaces.

Was this news helpful?

grinningYes, great stuff! neutralI’m not sure frowningNo, doesn’t relate
Share this article:
Table of contents

Also Popular on Sellbery

Top Amazon Competitors: A Comprehensive Guide to Thriving E-Commerce Marketplaces

Discover the top 17 Amazon competitors to watch out for in 2023. From Walmart Marketplace to Alibaba, maximize your reach and sales opportunities.

The Common Misconception of Amazon Repricer Among Amazon Sellers

If you have just started selling on Amazon, you may have already heard of Amazon Repricer, and many of its success stories helping sellers to win the buy box on the Amazon marketplace. An Amazon repricer can benefit your business but there are lots of new sellers who are more or less afraid to utilize automated repricing software in line with their overall business strategy.

Amazon ASIN Number: What is It and How Do You Get It

Starting an Amazon trading career, you probably faced with such term as ASIN number. At first glance, it seems to be something confusing and difficult. In fact, if you are ready to distribute your merch to one of the most popular marketplaces, there is a big moment here. You must know the crucial pitfalls. ASIN code is one of them.

Selling on Amazon Handmade vs Etsy: A Side-by-Side Comparison Guide

Before you start selling handmade products, you can compare Amazon handmade vs Etsy. Here is a comparative analysis of selling handmade items on both marketplaces.

Sellbrite alternatives: Sellbery, Plytix, Selleractive, Ecomdash, Webgility

Why Sellbrite? Should you choose its competitors? A comparison of 5 Sellbrite alternatives. Sellbrite vs Ecomdash, Selleractive and others.

COVID-19: Finding Amazon Alternatives

During a crisis, sellers have to move to new platforms and enter new markets. We can help you choose the right alternative to Amazon and delivery service.

How to Block a Buyer on eBay: The Complete Guide

Want to stop a buyer from bidding on your items? Here's how you can block a buyer on eBay to stop them from bidding on or purchase your items.

What is an inventory management system? The Ultimate Guide

A comprehensive guide on the inventory management process. Understand the steps of the IMS, learn the benefits of effective management, and tips to optimize it.

Why Email Marketing Is Vital for Startups

For emerging businesses, particularly startups, email marketing is a golden nugget. It's a reliable and powerful strategy that can bring about transformative results. It offers a suite of benefits that cater to the specific hurdles startups encounter such as limited resources, the need to craft a brand persona, and the drive to establish meaningful connections with customers.

eBay Arbitrage: Finding Hidden Gems for a Profitable Resale

Learn how to find hidden gems for profitable resale on eBay through the practice of eBay arbitrage. Get started with Sellbery's expert guidance today.