Filter by integration
Subscribe for weekly news & updates.
Product’s SEO for Online Sellers
New-ebook-1 Download
What Is Required to Build an eCommerce Website?
old-book Download

A New Online Store Experience – What to Take Away from Shopify Unite 2019

2 minutes read
Shopify online store

Discover the latest advancements in Shopify's online store experience unveiled at the annual partners' conference in Toronto. Explore core updates, such as website-based sections for customizable content on any page, time-saving master pages, and pre-configured starting points for faster store setup. Dive into the convenience of portable content and the ability to draft online store experiences before publishing. Benefit from an improved user interface for intuitive navigation during store creation.

Table of contents

In mid-June, Shopify held its annual partners’ conference in Toronto, CA. Together with Shopify’s leadership, partners and developers were present and took part in conversations to build relationships, assess product roadmaps and to discuss long-term developments of commerce technology.

Alongside announcing the Shopify Fulfillment Network, a reimagined Shopify POS and an all-new Shopify Plus, Shopify has presented the new online store design experience – significant upgrades to the existing online store, giving access to additional tools and enhanced customization functions.

For you to review, we’ve gathered what’s happening to the Shopify Online Store in 2019 and summarized below.

Let’s start with the core updates

Shopify online shopping

  • Sections per page – Sections are now website-based and allow sellers to customize content on any page of their online store, rather than just on the store’s homepage.
  • Master page – Save time by setting the desired content for multiple pages simply by editing the master page.
  • Starting points – Pre-configured content sections will make it a lot easier and faster to set up a store. (Custom content can be added as well)
  • Portable content – Sellers will be able to make changes to their store’s content without having to duplicate themes or transfer content manually.
  • Drafts – The new feature allows Sellers to draft their online store experience prior to publishing. This covers modifying aesthetics as well as making changes to the content on existing, or new pages of an online store.
  • Improved UX – An overhauled user interface facilitates intuitive navigation when creating a store.
  • Checkout app extension – A new feature that will improve the purchase flow for subscriptions. Buyers will no longer be redirected outside of Shopify’s checkout when completing a transaction.
  • Shopify AR – Providing a richer purchase experience to customers, the product section will natively support adding videos and 3D models which significantly contributes to higher engagement and better conversion.

More Advanced Updates – New Custom Storefront Tools

Shopify online shop

  • Selling in multiple languages – Shopify is introducing a new set of APIs that facilitate better translation & shop localization. The new APIs will also support URL subdirectories, helping to optimize SEO and to ensure consistent customer purchase journeys. Moreover, Sellers will be able to set the languages they wish to publish in their store.
  • Selling in multiple currencies – Previously, only available for Shopify payments to Plus merchants, this feature is going to be introduced globally to Shopify merchants.

Shopify understands that global expansion is the common goal for most eCommerce merchants nowadays. Thus, the company is facilitating smooth, cross-border selling. In order to fully leverage this opportunity, Shopify sellers should also think about omnichannel eCommerce fulfillment to ensure that they’re serving their whole buyers-audience.. Here, we recommend taking advantage of a Shopify product research tool to gain relevant, data-driven insights that help with choosing the right market for the right product.

  • Product recommendations – Sellers can add a section to a product page that showcases an automatically-generated list of recommended products.
  • Access to meta fieldsAccess to meta fields – Sellers will have the option to retrieve meta fields using the Storefront API. In addition, the GraphQL Admin API or the REST Admin API allows to create, update and delete meta fields.
  • Shopify Scripts – Scripts are small pieces of code that are applied to a buyer’s cart at checkout. This enables Sellers to create personalized experiences for their customers. For example, discounts based upon cart properties or customized shipping and payment options. (Available to Shopify Plus merchants only)

You can find more extensive information on the announcements made at Shopify Unite 2019 here.

Was this news helpful?

grinningYes, great stuff! neutralI’m not sure frowningNo, doesn’t relate
Share this article:
Table of contents
prev_l next_l

Also Popular on Sellbery

The Graveyard of Cryptocurrencies: Learning from the Coins That Didn’t Survive

Explore the graveyard of cryptocurrencies and learn valuable lessons from coins that didn't survive. This article analyzes the historical rise and fall of numerous altcoins, citing reasons for their demise, including scams, lack of purpose, and dwindling trading volume. Gain insights into how to avoid investing in doomed coins by conducting thorough research, evaluating development teams, scrutinizing use cases, and avoiding hype. Diversify your portfolio to reduce risk and consider market cap and stablecoins for a more resilient investment strategy. Navigate the dynamic crypto landscape with confidence by learning from the past and making informed investment decisions.

Trends and Innovations in Video Production: Exploring the Latest Technologies

As technology is advancing, there are more and more trends and innovations in video production. Discover them here.

Expert Advice for Magento-to-Shopify Migration

Unlock a seamless transition with expert advice on Magento-to-Shopify migration. Explore proven strategies and insights for a smooth and successful eCommerce platform switch to enhance your online business.

Why Email Marketing is Important for eCommerce

An article in the Wall Street Journal in January 2019 called email marketing the “only guaranteed delivery option the Internet has left.” And it’s true—as much as your customers may live on social media, there’s no guarantee the marketing messages you post will pass in front of them. With email, your messages will end up in their inboxes. That alone makes email an important, if not the most important, marketing channel for eCommerce today.

WooCommerce vs Shopify: Which Works Better for Your Store?

In the battle of WooCommerce vs Shopify there can only be one winner! Find out which platform is better for your e-commerce website.

Amazon Bullet Points Guidelines: Requirements & Tips

Are you utilizing tools that Amazon provides to the utmost? The marketplace has built different tools that are designed to help sellers with their eCommerce business. Product listing is one of the ways to set items apart from similar ones, attract the attention of shoppers, improve ranking, and enhance the overall performance in the marketplace.

How to Find a Product to Sell Online: A Definitive Guide to Search eCommerce Products

Every day new aspiring merchants emerge on the market wishing to turn their business ideas into reality. But the competition is already too great. It does not mean that starting an online business nowadays is a failed idea from the get-go. You can still build a successful company with a large customer base. And for that, choosing the right product is key.

5 Direct to consumer marketing strategies + 1 the most successful nowadays

What is DTC marketing? Direct to consumer brands and companies. D2c vs b2c. DTC on Amazon and other marketplace

Complete Product Research Guide for Amazon – Top Tips 2025

Starting any business involves a great deal of planning. Analyzing and calculating all ins and outs and building up a budget.

12 Best-Selling Pet Products to Sell Online in 2025

TOP selling pet products. How to start a pet business? How to sell pet products online? Selling pet products on Amazon and eBay.