Filter by integration
Subscribe for weekly news & updates.
Product’s SEO for Online Sellers
New-ebook-1 Download
What Is Required to Build an eCommerce Website?
old-book Download

A New Online Store Experience – What to Take Away from Shopify Unite 2019

2 minutes read
Shopify online store

Discover the latest advancements in Shopify's online store experience unveiled at the annual partners' conference in Toronto. Explore core updates, such as website-based sections for customizable content on any page, time-saving master pages, and pre-configured starting points for faster store setup. Dive into the convenience of portable content and the ability to draft online store experiences before publishing. Benefit from an improved user interface for intuitive navigation during store creation.

Table of contents

In mid-June, Shopify held its annual partners’ conference in Toronto, CA. Together with Shopify’s leadership, partners and developers were present and took part in conversations to build relationships, assess product roadmaps and to discuss long-term developments of commerce technology.

Alongside announcing the Shopify Fulfillment Network, a reimagined Shopify POS and an all-new Shopify Plus, Shopify has presented the new online store design experience – significant upgrades to the existing online store, giving access to additional tools and enhanced customization functions.

For you to review, we’ve gathered what’s happening to the Shopify Online Store in 2019 and summarized below.

Let’s start with the core updates

Shopify online shopping

  • Sections per page – Sections are now website-based and allow sellers to customize content on any page of their online store, rather than just on the store’s homepage.
  • Master page – Save time by setting the desired content for multiple pages simply by editing the master page.
  • Starting points – Pre-configured content sections will make it a lot easier and faster to set up a store. (Custom content can be added as well)
  • Portable content – Sellers will be able to make changes to their store’s content without having to duplicate themes or transfer content manually.
  • Drafts – The new feature allows Sellers to draft their online store experience prior to publishing. This covers modifying aesthetics as well as making changes to the content on existing, or new pages of an online store.
  • Improved UX – An overhauled user interface facilitates intuitive navigation when creating a store.
  • Checkout app extension – A new feature that will improve the purchase flow for subscriptions. Buyers will no longer be redirected outside of Shopify’s checkout when completing a transaction.
  • Shopify AR – Providing a richer purchase experience to customers, the product section will natively support adding videos and 3D models which significantly contributes to higher engagement and better conversion.

More Advanced Updates – New Custom Storefront Tools

Shopify online shop

  • Selling in multiple languages – Shopify is introducing a new set of APIs that facilitate better translation & shop localization. The new APIs will also support URL subdirectories, helping to optimize SEO and to ensure consistent customer purchase journeys. Moreover, Sellers will be able to set the languages they wish to publish in their store.
  • Selling in multiple currencies – Previously, only available for Shopify payments to Plus merchants, this feature is going to be introduced globally to Shopify merchants.

Shopify understands that global expansion is the common goal for most eCommerce merchants nowadays. Thus, the company is facilitating smooth, cross-border selling. In order to fully leverage this opportunity, Shopify sellers should also think about omnichannel eCommerce fulfillment to ensure that they’re serving their whole buyers-audience.. Here, we recommend taking advantage of a Shopify product research tool to gain relevant, data-driven insights that help with choosing the right market for the right product.

  • Product recommendations – Sellers can add a section to a product page that showcases an automatically-generated list of recommended products.
  • Access to meta fieldsAccess to meta fields – Sellers will have the option to retrieve meta fields using the Storefront API. In addition, the GraphQL Admin API or the REST Admin API allows to create, update and delete meta fields.
  • Shopify Scripts – Scripts are small pieces of code that are applied to a buyer’s cart at checkout. This enables Sellers to create personalized experiences for their customers. For example, discounts based upon cart properties or customized shipping and payment options. (Available to Shopify Plus merchants only)

You can find more extensive information on the announcements made at Shopify Unite 2019 here.

Was this news helpful?

grinningYes, great stuff! neutralI’m not sure frowningNo, doesn’t relate
Share this article:
Table of contents
prev_l next_l

Also Popular on Sellbery

WooCommerce vs Shopify: Which Works Better for Your Store?

In the battle of WooCommerce vs Shopify there can only be one winner! Find out which platform is better for your e-commerce website.

Make the Big Leap: The Best eCommerce Platforms for Small Businesses

Looking for the best eCommerce platform for your small business? Explore our comprehensive list of the leading eCommerce platforms in 2023.

E-Commerce as a Career: Opportunities and Pathways for Students Post-Graduation

Explore career opportunities in the ever-growing e-commerce industry. Learn about trends, technological advancements, and pathways for graduates in this evolving field.

The Psychology of Purchases: Understanding Consumer Behavior in Print on Demand on Shopify

Unlock the secrets of consumer behavior in Shopify's print on demand with expert insights. Elevate your sales strategy now!

Designing Your Ecommerce Website for Success: Best Examples and Guidelines

A comprehensive list of eCommerce website design examples that will inspire you and attract more buyers. Top tips and best practices at your service!

How to Sell on MercadoLibre: Step-by-Step Guide for Online Sellers

The rapid pace of the digital world development has a positive impact on various spheres. E-Commerce is one of the areas that benefit from innovative technologies the most. Now sellers can go multichannel which helps not to be bound to a vicinity and market products to millions of shoppers.

7 Shopify Integrations to Level Up Your Store

eCommerce automation helps to develop business more successfully. You save time, effort, and speed up all processes. Moreover, automated integration reduces the error rate, which means you are less likely to receive fines or customer complaints.

Complete Product Research Guide for Amazon – Top Tips 2025

Starting any business involves a great deal of planning. Analyzing and calculating all ins and outs and building up a budget.

How To Add Google Analytics To Shopify

Analytics is a full-proof way to learn what your customers really need instead of guessing what they might need. Google Analytics has become a goldmine of e-commerce data for online sellers all over the world.

Upselling meaning and examples. Upsell vs Cross sell

Upselling definition and examples. Upsell vs Cross sell and right strategies