Filter by integration
Subscribe for weekly news & updates.
Product’s SEO for Online Sellers
New-ebook-1 Download
What Is Required to Build an eCommerce Website?
old-book Download

A New Online Store Experience – What to Take Away from Shopify Unite 2019

2 minutes read
Shopify online store

Discover the latest advancements in Shopify's online store experience unveiled at the annual partners' conference in Toronto. Explore core updates, such as website-based sections for customizable content on any page, time-saving master pages, and pre-configured starting points for faster store setup. Dive into the convenience of portable content and the ability to draft online store experiences before publishing. Benefit from an improved user interface for intuitive navigation during store creation.

Table of contents

In mid-June, Shopify held its annual partners’ conference in Toronto, CA. Together with Shopify’s leadership, partners and developers were present and took part in conversations to build relationships, assess product roadmaps and to discuss long-term developments of commerce technology.

Alongside announcing the Shopify Fulfillment Network, a reimagined Shopify POS and an all-new Shopify Plus, Shopify has presented the new online store design experience – significant upgrades to the existing online store, giving access to additional tools and enhanced customization functions.

For you to review, we’ve gathered what’s happening to the Shopify Online Store in 2019 and summarized below.

Let’s start with the core updates

Shopify online shopping

  • Sections per page – Sections are now website-based and allow sellers to customize content on any page of their online store, rather than just on the store’s homepage.
  • Master page – Save time by setting the desired content for multiple pages simply by editing the master page.
  • Starting points – Pre-configured content sections will make it a lot easier and faster to set up a store. (Custom content can be added as well)
  • Portable content – Sellers will be able to make changes to their store’s content without having to duplicate themes or transfer content manually.
  • Drafts – The new feature allows Sellers to draft their online store experience prior to publishing. This covers modifying aesthetics as well as making changes to the content on existing, or new pages of an online store.
  • Improved UX – An overhauled user interface facilitates intuitive navigation when creating a store.
  • Checkout app extension – A new feature that will improve the purchase flow for subscriptions. Buyers will no longer be redirected outside of Shopify’s checkout when completing a transaction.
  • Shopify AR – Providing a richer purchase experience to customers, the product section will natively support adding videos and 3D models which significantly contributes to higher engagement and better conversion.

More Advanced Updates – New Custom Storefront Tools

Shopify online shop

  • Selling in multiple languages – Shopify is introducing a new set of APIs that facilitate better translation & shop localization. The new APIs will also support URL subdirectories, helping to optimize SEO and to ensure consistent customer purchase journeys. Moreover, Sellers will be able to set the languages they wish to publish in their store.
  • Selling in multiple currencies – Previously, only available for Shopify payments to Plus merchants, this feature is going to be introduced globally to Shopify merchants.

Shopify understands that global expansion is the common goal for most eCommerce merchants nowadays. Thus, the company is facilitating smooth, cross-border selling. In order to fully leverage this opportunity, Shopify sellers should also think about omnichannel distribution to ensure that they’re serving their whole buyers-audience. Here, we recommend taking advantage of a Shopify product research tool to gain relevant, data-driven insights that help with choosing the right market for the right product.

  • Product recommendations – Sellers can add a section to a product page that showcases an automatically-generated list of recommended products.
  • Access to meta fieldsAccess to meta fields – Sellers will have the option to retrieve meta fields using the Storefront API. In addition, the GraphQL Admin API or the REST Admin API allows to create, update and delete meta fields.
  • Shopify Scripts – Scripts are small pieces of code that are applied to a buyer’s cart at checkout. This enables Sellers to create personalized experiences for their customers. For example, discounts based upon cart properties or customized shipping and payment options. (Available to Shopify Plus merchants only)

You can find more extensive information on the announcements made at Shopify Unite 2019 here.

Was this news helpful?

grinningYes, great stuff! neutralI’m not sure frowningNo, doesn’t relate
Share this article:
Table of contents
prev_l next_l

Also Popular on Sellbery

Why you should be on Amazon Prime

With the recent Amazon’s announcement about making free one-day shipping a golden standard for delivery to its Prime members, it is easy to imagine that the stakes have become higher for online retailers all over the world. The competition tightens even for the largest online marketplaces like eBay and Walmart.

E-Commerce as a Career: Opportunities and Pathways for Students Post-Graduation

Explore career opportunities in the ever-growing e-commerce industry. Learn about trends, technological advancements, and pathways for graduates in this evolving field.

How to Generate API Key for Your Shopify Store: Step-by-Step Guide

If you have been working with Shopify for a long time, you should know a term such as an application programming interface. In short API. It allows developers to integrate with the platform in several ways. The process of generating it depends on the purpose of your application. You can create a personal or public application for your Shopify online store.

Why Email Marketing is Important for eCommerce

An article in the Wall Street Journal in January 2019 called email marketing the “only guaranteed delivery option the Internet has left.” And it’s true—as much as your customers may live on social media, there’s no guarantee the marketing messages you post will pass in front of them. With email, your messages will end up in their inboxes. That alone makes email an important, if not the most important, marketing channel for eCommerce today.

How to Sell on Etsy: Extensive Guide

With hundreds of marketplaces out there, it is quite challenging to choose the one that will align with your business goals. Etsy is unlike many marketplaces as it is designed for handmade goods and vintage things.

10 Must-Have Features to Look for in an Amazon Listing Tool

In 2018 almost 50% of all eCommerce retail sales in the US were made through Amazon. This marketplace dominates the eCommerce space while its closest competitor — eBay — only takes up the measly 6.6% of online sales. These numbers are the very reason that so many merchants want to list their products on Amazon. But being a seller on Amazon is not as easy as it used to be.

Shopify Competitors: Which eCommerce Platform is Right for You?

Looking for alternatives to Shopify? Explore the top Shopify competitors and find the best alternative eCommerce platform for your business needs.

Inventory Reports: Importance, Benefits & Main Types

How do you know when you will run out of stock and when you would need to replenish inventory? Stock-out is a common problem among sellers who do not track inventory levels. Ignoring this important aspect of eCommerce business operations can hurt your income. According to research by Harvard Business Review, retailers can lose nearly half of intended purchases when customers are faced with stock-outs.

How to Create Shopify Landing Page (with Examples)

A compelling landing page focuses on a single purpose and includes catchy CTAs, well-written copy, customer feedback, and responsive design.

How to grow eCommerce sales with the Amazon FBA program

Selling products online has never been easy. Retailers constantly compete with thousands of other sellers who offer the same products. Today, at the times when anyone with an internet connection can start an e-commerce business, standing out from the crowd and building a highly profitable e-commerce business is so challenging as it has never been before.