Amazon is considered a fair trading platform where all sellers have equal rights and chances to find customers. Although some traders have found a way to dodge in some tricky ways. These actions can be done either intentionally or unintentionally. In any case, after collecting some of these actions, risks for the account may appear. These are warning, restriction, or suspension.
So why is it happening? This article is dedicated to the issue.
Amazon Policy Violation
Policy on the sale of goods
If you sell products prohibited by Amazon or sell products without any certification, this situation may result in a fine. For the sale of firearms, illegal products for animals, ammunition, and related accessories that do not meet the energy efficiency standards for lighting, you and your account may also be blocked.
Selling fake goods. Amazon products are of exceptional essential quality. But there are sellers who deal with some fake goods, and there is a great chance to buy such items. Typically, this product includes DVDs, digital products, films, beauty, and skincare products. Thus, if traders work with such fake products, ultimately, their accounts will be blocked.
Keep in mind that if you sell products that are registered under a different brand or have a special trademark, and agents or customers are concerned about certain violations, Amazon may block you. So now, if you are dealing with such products, it is best to check all brands or slogans before publishing them on Amazon.
Using identical credentials to register multiple accounts may result in the suspension of your accounts. Seller must not use the same credentials to create multiple Amazon accounts. If you want to create a different account, use different identification information, and make sure that you are not using the same IP address to access both accounts.
Amazon Buyers Guide
Some Amazon sellers have other third-party online stores. All products are usually sold on both resources, and Amazon in this situation is used for advertising purposes. After selecting a specific product, customers will be redirected to another online store. If Amazon finds out about this trick, your store in their marketplace is likely to be closed.
Lack of Appropriate Product Certification
Before you start selling your products on Amazon, it is necessary to get a compulsory certification from a reputable authority. For food and other similar products, the body is the Food and Drug Administration (FDA). The same is with medicine. You need to have special documents for the sale of medical equipment, toys and so on.
If you intend to sell hazardous goods on Amazon, products that may be dangerous to health, safety, and the environment, you will need to disclose all relevant product information. When creating the list, you will need to answer questions on the regulation of unsafe facilities and accurately answer them. In addition, you also need to download safety data sheets, exclusion sheets (if applicable), and other similar documents.
Amazon Conflicting Listing Title Rules
Remember several points that Amazon’s listing heading rules.
- It is prohibited to copy other sellers’ lists, images, texts, descriptions, titles, and any other information related to the product. Copy-paste may lead to the block of your account because of copyright infringement.
- Never add fake information about the product and its certification. Do not forge manufacturer, freight, and logistics costs.
- Inaccurate Product Information and Graphical Product Description.
If the above points become apparent, your Amazon account may be subjected to verification, and restrictive measures may be taken. Therefore, it is important that the seller fulfills the requirements of the Amazon Listing header specification by filling in a real product description and pricing information to ensure consistency.
HOT TIP: If you are still confused while writing the product descriptions, we have several efficient tips on how to do that. Check out some useful tips right here.
Delay in Delivery or Wrong Delivery
According to Amazon, all sellers must complete the delivery within 2-3 days. In case of delay, this is considered a pending order. Thus, Amazon’s 4% market limit is delayed, and if the purchase does not arrive on time after receiving alerts, there is a great risk that your account will be blocked. This means that out of every 1000 orders that you execute yourself, you can be late with only 4 of them. Anything beyond this limit may adversely affect the quality of customer service.
In addition, your seller reputation may also be damaged if you enter incorrect customer delivery information. Therefore, if the seller made a mistake when entering the wrong order tracking code, which led to incorrect delivery, this could jeopardize the account. Although there is no limit to these errors, it can attract negative customer feedback.
In addition, be sure to think about delivery. If customers receive a damaged product or another item that is different from what they have ordered, your reputation will also be damaged. Bad reviews are another reason to be blocked, keep this in mind. Therefore, it’s important to choose good and reliable logistics partners or work with Amazon FBA to deliver your goods.
Bad Reviews and Poor Services
If the customers complain about poor service, bad quality, unanswered letters, or questions, this can lead to negative feedback that will put your account at risk of being reviewed or audited.
In addition, if the seller meets many demanding customers, the frequency of disputes may increase. This, therefore, will affect the indicators of the level of defectiveness of the order. If the trend continues, the seller’s account can be verified. That’s why you are advised to reduce conflicts with customers and strive to interact with them as quickly as possible at any time when they have problems.
A good seller is one who always actively interacts with their customers and immediately solves their problems. If you continue to put off the answers to the questions, send rude messages. or not communicate at all, then you are not lucky to win clients’ hearts.
As for positive reviews, there is a tendency among some sellers to buy or solicit them. It is a very bad idea. You should never buy positive reviews for your Amazon account or ask your friends, relatives, colleagues to leave you positive reviews. You cannot offer discounts or gifts in exchange for the positive feedback. Amazon has established strict guidelines and measures to ensure that customer reviews and market reviews are genuine and honest. Any attempt to manipulate reviews will lead to serious actions against your trading account. Instead, follow legitimate ways to get feedback from Amazon.
It is important for sellers that their products are of high quality. Keep in mind these simple but very important points to secure your account and business.
- If the seller’s product has expired, is not original, or has severe functional defects, your account may be verified or blocked.
- In addition, if buyers report fraud or delivery problems, your account may be verified or restricted.
- A product with a large number of negative reviews and an extremely low rating may lead to suspension or limitation of the account.
Good luck and follow the rules.