Amazon Bans HTML Tags for Product Page Details
It is announced by Amazon that they will no longer parse, support and display HTML tags on product detail pages. In other words, there will be no more Amazon product descriptions in HTML.
It is announced by Amazon that they will no longer parse, support and display HTML tags on product detail pages. In other words, there will be no more Amazon product descriptions in HTML starting with:
- June 8, 2021 – for the UK
- July 17, 2021 – for the US
For instance, if Amazon sellers include HTML tags on a product description, they will be removed, thus displayed with no HTML formatting.
The full statement from Amazon Seller Central:
In order to provide security for our customers as well as versatility to list products on non-HTML devices, after July 17, 2021, we will stop supporting the use of HTML tags in the product description on product detail pages. Please refrain from – We discourage any use of HTML content on detail pages as outlined on our Product detail page rules Help page.
We encourage you to update any product detail page for your listings with an HTML tag ahead of the date indicated above. You can use Seller Central or your usual channel for such updates.
Any product description containing HTML tags in the product detail page which are not supported after July 17, 2021, will stop showing HTML formatting. For example, if you use HTML tags in one line of a product description, the line might be removed or shown without HTML formatting, depending on the usage of the tag.
What Does This Mean for Sellers?
Updating the product listings after these changes come into effect, will be a huge challenge for many Amazon sellers, some of whom have thousands of Amazon SKUs containing HTML. And, HTML tags gave sellers a chance to stand out from others.
To make listings more readable, sellers use paragraph tags and bold tags to make key benefits visible and selling . It is also helpful to use paragraph tags in creating bulleted or numbered lists of features or solutions in the product description.
When the elements describing your product are deleted or displayed in an awkward way, it can result in decreased conversion. Ensuring that the description of your product answers the questions of your customers and emphasizes the distinctive features with points, can play a major role in giving an advantage to your products over the competitors. Any failure to do so encourages customers to leave and check out your competition in the market.
What to Do Next?
The product descriptions don’t generally make much influence on keyword indexing. But, at the same time, they do provide a cool opportunity for your product description: adding essential product details, highlighting the key details and, in the end, closing a deal with a buyer.
These changes will definitely affect sellers as they will need to adapt to these changes.
So, How exactly to adapt in this case? We suggest – just substitute the main needed HTML codes you use with the most appropriate symbols to get the almost same displayed results! (NOTE! – only use symbols that can be typed from a keyboard)
HTML code most often needed & used:
- <p></p> – paragraph
- </br> – line break
- <ul></ul> – unordered List
- <ol></ol> – ordered List
<p></p> – paragraph & </br> – line break
So, as we already mentioned above the second one of these (</br>) remains in use with Amazon product descriptions. That means that all is clear in this case: just use </br> wherever you need both line breaks and paragraphs – Voilà! )
As for this one – the first thing to come to mind: “Piece of cake! I’ll use CAPS instead of bold!”. But, not that fast… As they write in their Sellercentral:
Use Capital Letters only for the beginning of each word. Do not use all Capital Letters throughout the attribute. This applies for Product Title, Bullet Points and/or Product Description.
So, in order to make some word stand out we can suggest trying to:
- make the first and the last letters capitalized, i.e. – ProducT
- use special symbols before and after the word, i.e. – #product# / *product* / !product!
<ul></ul> – unordered list & <ol></ol> – ordered list
As for these, first of all – you’ll have to use the allowed </br> (new line) plus:
- For <ol></ol> you can start your lines with either a number (1. / 2. / 3. etc.) or a letter plus right bracket (a) / b) / c) etc.)
- As for <ul></ul> you can use any of the following symbols at the beginning of every line that you personally prefer: – , =, *, or >.
To Sum Up
Anyways, keep your heads high and go on selling even more! Just keep in mind those words of wisdom by Charles Darwin:
“It’s not the strongest, but the most adaptable to survive!” 😉
Was this news helpful?
Also Popular on Sellbery
Running an Amazon business successfully takes a lot of time and attention. After all, it is not only the launch of the product that is crucial for its sales success, but also that the performance and KPIs are well monitored. Fortunately, sellers don't have to be magicians but can access a variety of useful Amazon FBA seller tools. The most important tools are product research tools, Amazon PPC tools, keyword & ranking tools, inventory tools, and feedback tools.
TOP selling pet products. How to start a pet business? How to sell pet products online? Selling pet products on Amazon and eBay.
In 2018 almost 50% of all eCommerce retail sales in the US were made through Amazon. This marketplace dominates the eCommerce space while its closest competitor — eBay — only takes up the measly 6.6% of online sales. These numbers are the very reason that so many merchants want to list their products on Amazon. But being a seller on Amazon is not as easy as it used to be.
Find out how to increase purchases – and profit – on your e-commerce website by increasing your conversion rate in a few simple steps
Find out what product feed management is and why it is necessary for your ecommerce business when you’re running on multiple channels.
Multichannel selling is the process of selling your products in multiple places online to reach as many potential customers as possible. It can seem like a simple form of selling, but there is a lot to learn about how it works.
It's completely normal to get a little overwhelmed when trying to pick what things you want to offer. In this article, we will help you find the best products to sell on amazon on Amazon.
Starting an Amazon trading career, you probably faced with such term as ASIN number. At first glance, it seems to be something confusing and difficult. In fact, if you are ready to distribute your merch to one of the most popular marketplaces, there is a big moment here. You must know the crucial pitfalls. ASIN code is one of them.
Before you begin selling, it is critical to investigate your competition as well as product trends to have an understanding of the best selling items on eBay.
Amazon has been holding the position of the largest retail online marketplace for several years now. With more than a billion monthly visitors and hundreds of billions of dollars in revenue, this retail giant does not stop looking for new ways to make a profit.