Filter by integration
Subscribe for weekly news & updates.
Product’s SEO for Online Sellers
Download
What Is Required to Build an eCommerce Website?
Download

Amazon Bans HTML Tags for Product Page Details

3 minutes read

It is announced by Amazon that they will no longer parse, support and display HTML tags on product detail pages. In other words, there will be no more Amazon product descriptions in HTML.

Table of contents

It is announced by Amazon that they will no longer parse, support and display HTML tags on product detail pages. In other words, there will be no more Amazon product descriptions in HTML starting with:

  • June 8, 2021 – for the UK
  • July 17, 2021 – for the US

For instance, if Amazon sellers include HTML tags on a product description, they will be removed, thus displayed with no HTML formatting.

The full statement from Amazon Seller Central:

In order to provide security for our customers as well as versatility to list products on non-HTML devices, after July 17, 2021, we will stop supporting the use of HTML tags in the product description on product detail pages. Please refrain from – We discourage any use of HTML content on detail pages as outlined on our Product detail page rules Help page.

 

We encourage you to update any product detail page for your listings with an HTML tag ahead of the date indicated above. You can use Seller Central or your usual channel for such updates.

 

Any product description containing HTML tags in the product detail page which are not supported after July 17, 2021, will stop showing HTML formatting. For example, if you use HTML tags in one line of a product description, the line might be removed or shown without HTML formatting, depending on the usage of the tag.

Sellercentral

It is already said that Amazon will still allow one HTML code as a special use case, and that’s a line break. There is an opportunity to use line breaks (</br>) as a particular case when you need them in the product description. On top of that – Amazon requires that you do not use HTML, DHTML, JavaScript, or other types of code on the page with a description of your product. On more details you can read on this Amazon page.

What Does This Mean for Sellers?

Updating the product listings after these changes come into effect, will be a huge challenge for many Amazon sellers, some of whom have thousands of Amazon SKUs containing HTML. And, HTML tags gave sellers a chance to stand out from others.

 

To make listings more readable, sellers use paragraph tags and bold tags to make key benefits visible and selling . It is also helpful to use paragraph tags in creating bulleted or numbered lists of features or solutions in the product description.

When the elements describing your product are deleted or displayed in an awkward way, it can result in decreased conversion. Ensuring that the description of your product answers the questions of your customers and emphasizes the distinctive features with points, can play a major role in giving an advantage to your products over the competitors. Any failure to do so encourages customers to leave and check out your competition in the market.

What to Do Next?

The product descriptions don’t generally make much influence on keyword indexing. But, at the same time, they do provide a cool opportunity for your product description: adding essential product details, highlighting the key details and, in the end, closing a deal with a buyer.

These changes will definitely affect sellers as they will need to adapt to these changes.

So, How exactly to adapt in this case? We suggest – just substitute the main needed HTML codes you use with the most appropriate symbols to get the almost same displayed results! (NOTE! – only use symbols that can be typed from a keyboard)

HTML code most often needed & used:

  1. <p></p> – paragraph
  2. </br> – line break
  3. <b>bold</b>
  4. <ul></ul> – unordered List
  5. <ol></ol> – ordered List

<p></p> – paragraph & </br> – line break

So, as we already mentioned above the second one of these (</br>) remains in use with Amazon product descriptions. That means that all is clear in this case: just use </br> wherever you need both line breaks and paragraphs – Voilà! )

<b>bold</b>

As for this one – the first thing to come to mind: “Piece of cake! I’ll use CAPS instead of bold!”. But, not that fast… As they write in their Sellercentral:

Use Capital Letters only for the beginning of each word. Do not use all Capital Letters throughout the attribute. This applies for Product Title, Bullet Points and/or Product Description.

So, in order to make some word stand out we can suggest trying to:

  • make the first and the last letters capitalized, i.e. – ProducT
  • use special symbols before and after the word, i.e. – #product# / *product* / !product!

<ul></ul> – unordered list & <ol></ol> – ordered list

As for these, first of all – you’ll have to use the allowed </br> (new line) plus:

  1. For <ol></ol> you can start your lines with either a number (1. / 2. / 3. etc.) or a letter plus right bracket (a) / b) / c) etc.)
  2. As for <ul></ul> you can use any of the following symbols at the beginning of every line that you personally prefer: – , =, *, or >.

To Sum Up

Anyways, keep your heads high and go on selling even more! Just keep in mind those words of wisdom by Charles Darwin:

“It’s not the strongest, but the most adaptable to survive!” 😉

Was this news helpful?

Yes, great stuff! I’m not sure No, doesn’t relate
Share this article:
Table of contents

Also Popular on Sellbery

What Is Order Management and How to Improve It?

Find out what you need to know about order management as an ecommerce store and increase conversions.

Complete Product Research Guide for Amazon – Top Tips 2022

Starting any business involves a great deal of planning. Analyzing and calculating all ins and outs and building up a budget.

Upselling meaning and examples. Upsell vs Cross sell

Upselling definition and examples. Upsell vs Cross sell and right strategies

AI in education: have universities suffered from it?

Explore how AI revolutionizes education with growing investments and better learning outcomes. Read the article to discover its expanding role in schools.

Amazon ASIN Number: What is It and How Do You Get It

Starting an Amazon trading career, you probably faced with such term as ASIN number. At first glance, it seems to be something confusing and difficult. In fact, if you are ready to distribute your merch to one of the most popular marketplaces, there is a big moment here. You must know the crucial pitfalls. ASIN code is one of them.

How to Sell on Amazon – Beginner’s and Advanced In-depth Guide

Many merchants are asking themselves whether selling on Amazon would be beneficial for their business. It is a logical question as Amazon is the most popular marketplace one the USA market that takes up 49% of the whole local ecommerce scene. Everyone wants to take a part of this lucrative pie.

How to get ungated on Amazon: A complete guide for Sellers

A complete guide for beginners that explains what being gated means and how to get ungated on Amazon

The Secret behind How Amazon Makes Money

How Amazon makes money: The net sales, secret facts, and revenue composition of the top company in the world

What is an inventory management system? The Ultimate Guide

A comprehensive guide on the inventory management process. Understand the steps of the IMS, learn the benefits of effective management, and tips to optimize it.

Amazon Pricing Strategy: Ultimate Guide

Trying to figure out your Amazon pricing strategy? Here you can find everything about pricing on Amazon to step up your sales game.

Filter by integration
Subscribe for weekly news & updates.