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The Best Etsy SEO Tools You Need for a Successful Shop in 2023

18 minutes read
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Discover the best Etsy SEO tools to boost your product listings and increase traffic. From free options like Merch Titan to advanced analytics with Marmalead.

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If you’re an Etsy seller, you already know how important it is to have your products appear at the top of the search results. There are more than 96 million active buyers on the platform and you want to catch as many eyes as possible. That’s where Etsy SEO comes in. SEO, or search engine optimization, is the practice of optimizing your product listings to increase the quantity and quality of traffic to your store through organic search engine results.

In this article, we will look at the best Etsy SEO tools available in the market. These tools are designed to help you optimize your listings and improve your rankings in Etsy’s top search, ultimately driving more traffic and sales to your shop.

How to choose Etsy SEO tool

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When selecting an Etsy SEO tool, it’s important that you consider its features, pricing, and overall effectiveness of the tool. Additionally, you should look at reviews or feedback from other sellers who have used the tool.

Keeping all of these factors in mind we have divided the popular SEO tools for Etsy into different categories.

Did you know you can automate your product listings? Learn More

Free Etsy SEO tools

Merch Titan

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If you’re looking for a free Etsy SEO tool, check out MerchTitan. However, it only provides very basic keyword research and lacks advanced analytics such as search volume, rankings, or sales monitoring numbers. Having said that, it is still worth the attention because it can help you display your listings on Google search. Additionally, its free tag generator can provide you with a list of the tags from Etsy top selling items, which you can use to gain more exposure.

Pricing:

Starter $9.99/month
Advanced $29.99/month

Pros:

  • The free tag generator is very helpful with Etsy SEO optimization and boosting your listings.

Cons:

  • Extremely limited features for Etsy.

Keyword Tool Dominator

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Keyword Tool Dominator is a free Etsy keyword research tool that can help you find the right keywords to include in your listings. If you’re a multiple-channel seller you should definitely try it out as it is also available for other popular eCommerce platforms such as Amazon, eBay, Home Depot and a few others. When it comes to Etsy, Keyword Tool Dominator is particularly adept at discovering long-tail and niche keywords that are well-suited for vintage items, handmade crafts, and unique products in general. This can be a valuable resource for Etsy sellers looking to optimize their listings and attract more targeted traffic to their shops. With Keyword Tool Dominator, you can gain a better understanding of the search terms that buyers are using to find products like yours and use that knowledge to improve your SEO strategy.

Pricing:

If you’re interested in using the Etsy keyword tool provided by Keyword Tool Dominator, you’ll be pleased to know that it’s priced at a reasonable $49 for a lifetime subscription.

Pros:

  • It can be a cost-effective way for Etsy sellers to gain access to critical data and insights that can help them improve their SEO strategy and attract more buyers to their shop.
  • Can generate hundreds of tags for your Etsy listings.
  • You can easily find keywords from the Etsy top searches using filters such as search volumes and relevancy.

Cons:

  • You will have to use other Etsy rank checker tools to find out where your listings rank because it doesn’t provide information on keyword competitiveness.
  • The free version only allows two searches per day.

Google Keyword Planner

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Even though Google keyword planner isn’t specifically designed for Etsy there is still a lot of value you can extract from it. If you want your Etsy shop to be more visible and attract more customers, boosting its presence on Google can be a game-changer. Google Keyword Planner is a powerful tool that can help you identify relevant keywords and improve your search engine rankings.

Using Google Keyword Planner is like having a map that can guide you to the most promising spots. It generates a wide range of keyword ideas and provides data on forecasts, click-through rates, costs, impressions, clicks, and the average cost per click. This information can help you fine-tune your keywords and optimize your content to rank higher on Google’s search results page.

Pricing:

Google Keyword Planner is completely free.

Pros:

  • A free tool to research customer interests.
  • Can help you come up with new product ideas and relevant keywords for listings.

Cons:

  • Limited to Etsy keywords research only.

Top Etsy keywords tools

Keysearch

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Don’t let the name fool you! Keysearch is more than just an Etsy keyword search tool, it’s a full-fledged SEO powerhouse. This tool provides Etsy SEO keywords as well as competitive analysis and rank tracking. You can filter and find relevant keywords from its database which contains over a billion of them. Additionally, the innovative algorithm used by Keysearch provides precise keyword difficulty scores and in-depth search result analysis.

Pricing:

Keysearch offers the following plans:

  • 1-month free trial
  • Starter plan that costs $17 monthly or $169 yearly
  • Pro plan that costs $34 monthly or $279 yearly

Pros:

  • A huge database of keywords.
  • Allows you to perform in-depth analysis
  • Provides Etsy rank checker ability and updates it in real-time.

Cons:

  • It can be an expensive SEO tool for small Etsy sellers.

eRank – Keyword Research Tool

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eRank is another free Etsy SEO keyword tool that provides a wide range of features that can help you optimize your listings and improve your shop’s visibility. This one is my personal favorite and soon it will be yours as well because the basic features that come with the free plan are always available to you. Plus after playing a small amount you can unlock the advanced features whenever you like.

The tool includes an Etsy SEO keywords explorer, keyword tool, rank checker, monitor tool, listing audit, and listing analytics, among others. By utilizing these features, you can gain valuable insights into your shop’s performance and make data-driven decisions to grow their business.

Pricing:

If you decide to upgrade from the free version, eRank offers two pricing tiers: Basic and Pro. The Basic plan starts at $5.99 per month, while the Pro plan starts at $9.99 per month.

Pros:

  • eRank is a great option for beginners looking for an Etsy SEO tool that is easy to use. Its user-friendly interface makes it easy to navigate and understand, even if you don’t have much experience with SEO.
  • Allows you to keep track of your competitors by providing their key information such as daily sales, listings, and keywords.
  • Provides key metrics such as average price, and search volume which can help you figure out the profitable items to sell.

Cons:

  • Lacks customer support services.

MakerWords

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If you’re an Etsy seller who also sells on Amazon then MakerWords is perfect for you. This keyword research tool shows what shoppers on the marketplaces are looking for. It analyzes the Etsy top searches and ranks them based on popularity and trend which makes it easy for you to optimize your listing. Furthermore, it boosts your listing’s visibility on google searches as well.

Pricing: MakerWords is only available in paid version at $9.99 per month.

Pros:

  • Enables you to pick the best keywords to optimize your listing for both Etsy and Amazon.
  • Increases your reach by displaying your listings on Google Search.

Cons:

  • No free version is available.
  • Doesn’t provide social media features and live customer support.

Best Etsy SEO tools for beginners

EtsyHunt

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We are starting our list with EtsyHunt, a game-changing SEO tool that every Etsy seller needs in their toolkit. It offers you the largest database( more than 51 million) for listed products on Etsy. This alone makes it the best product and keyword research tool out there. But that’s not all – EtsyHunt also allows you to analyze your competitors’ shops to see how they’re ranking in search results so that you can stay one step ahead of the competition.

Key Features:

  • Keyword research and analysis
  • Competitor analysis
  • Listing optimization tips
  • Rank tracking for your shop and individual listings
  • Keyword tracking for your shop and individual listings
  • Analytics dashboard to track your shop’s performance

Pricing: EtsyHunt offers a free plan with limited features, and paid plans start at $14.99/month.

Pros:

  • Comprehensive SEO tool that covers all aspects of Etsy optimization
  • Provides valuable insights into your competitor’s strategies
  • Gives actionable tips for improving your listings and shop performance
  • Easy-to-use interface

Cons:

  • Limited features on free plan
  • May not be as comprehensive as some of the more expensive tools on the market

Keywords Everywhere

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If you’re looking for an Etsy SEO tool to simplify the tedious process of keyword research, Keywords Everywhere might be just what you need. With browser extensions for Chrome and Firefox, it works seamlessly with your Etsy page, eliminating the need for juggling multiple tabs or copying and pasting keywords.

Pricing:

Keywords Everywhere operate on a credit-based pricing system, where each keyword that you research consumes one credit. There are three pricing options available:

  • $10 for 100,000 credits
  • $50 for 500,000 credits
  • $100 for 1,000,000 credits

Pros:

  • By using this Etsy keyword search tool, you can quickly discover long-tail keywords, along with helpful metrics such as search volume, CPC (cost per click), Google Adwords competition, and monthly trend data(from Google and Youtube).
  • Furthermore, it offers the flexibility to download this information in Excel, CSV, or PDF file formats.

Cons:

  • Users have reported instances where the extension crashes unexpectedly.

Mangools KWfinder

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Mangools boasts a suite of five powerful SEO tools but its Etsy Analytics and Keyword research stands out the most. With KWFinder, you can gain valuable insights into the keywords your competitors are using and ranking for, while also accessing detailed search volume data with historical trends. Additionally, KWFinder helps you identify numerous low-competition keywords with ease.

KWFinder’s vast database includes over 2.5 billion related keywords and 100 million competitor keywords, making it a valuable resource for any SEO professional.

Pricing:

Mangools offers three flexible pricing plans to suit your needs:

  • The Basic plan costs $49 per month (or $358.80 per year).
  • The Premium plan costs $69 per month (or $478.80 per year).
  • The Agency plan costs $129 per month (or $958.80 per year).

Pros:

  • Huge database of keywords which improves the accuracy of suggested keywords.
  • Easy to use for beginners.

Cons:

  • While Mangools does offer a free trial, the features available are limited. If you’re looking for more comprehensive functionality, you’ll need to subscribe to one of the paid plans.

Best Etsy market research tools

Everbee

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Everbee is an affordable product research tool enabling you to quickly find trending products on the marketplace. It comes with tags and revenue analytics features providing you powerful insight into how different product listings are performing which makes finding profitable products quite easy.

Pricing: Everbee offers a free version with 10 analytics searches per month. It has two paid versions as well, pro plan costs  $7.99/month and the growth plan for established sellers starts for $29.99/month.

Pros:

  • Easy to find trending and profitable items in different categories.

Cons:

  • Offers limited SEO optimization features compared to other tools.
  • The pro plan only allows 30 searches per month so you’ve to use it efficiently.

Alura

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Alura is ideal for beginner sellers that want an all-in-one solution. Although it is relatively expensive, it offers a range of features to help sellers improve their listings and increase their visibility on the platform. This tool provides keyword research, listing optimization tips, and rank tracking, among other features, to help you stay ahead of the competition. Additionally, its email sender feature enables you to boost your customer acquisition and services.

Pricing: Alura offers a free trial, and paid plans start at $29.99/month.

Pros:

  • Comprehensive features that cover all aspects of Etsy optimization
  • User-friendly interface that’s easy to navigate
  • Provides valuable insights into your competitors’ strategies
  • Offers a tag suggestion tool to help improve your listings
  • Provides sales and revenue tracking, which is not commonly found in other Etsy SEO tools

Cons:

  • Limited features on the free trial
  • Some users have reported issues with the accuracy of the rank tracking feature

Sale Samurai

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Sale Samurai is an economical SEO tool that has gained popularity among 1000+ merchants across the globe. By utilizing real search volume data that drives sales, it provides users with potent keyword recommendations. Additionally, its analytics capabilities enable you to track the performance of your rivals, showcasing how their keywords, tags, and titles are faring.

It also offers features such as rank tracking for your shop and individual listings, competitor analysis, keyword tracking for your shop and individual listings, sales and revenue tracking, and an analytics dashboard that allows you to keep track of your shop’s progress and calculate Etsy hidden fees. All of these features will collectively enable you to make smart decisions quickly to gain a competitive edge.

Pricing: Sales Samurai offers a free trial, and paid plans at $9.99/month and $99 yearly.

Pros:

  • Affordable pricing compared to many other Etsy SEO tools on the market
  • Comprehensive features that cover all aspects of Etsy optimization
  • User-friendly interface that’s easy to navigate
  • Provides valuable insights into your shopper’s purchase habits
  • Offers sales and revenue tracking, which is not commonly found in other Etsy SEO tools

Cons:

  • No free version is available.

Koalanda

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Koalanda is a budget-friendly SEO tool for Etsy sellers. It offers a range of features keywords and product search, shop automation as well as competitive analysis at a very reasonable price. The keyword search is robust with unlimited searches and advanced filters plus the suggested keywords related to your inquiries. Furthermore, the market and competition research feature allows the sales performances of your competitors from last year and analyzes their listings by section and listings. Plus, it has a listing editor which allows you to make changes to your listings with a few clicks.

Pricing:

Koalanda comes in three different pricing models; monthly, quarterly, and yearly. The yearly plan offers a huge discount and is priced at $5.99/month ($71.88 total), saving you a ton of money.

Pros:

  • A budget-friendly all-in-one SEO solution.
  • Its unique listing editor highlights errors and provides suggestions to improve your listings.

Cons:

  • The keyword and market research is very basic and doesn’t offer anything out of the box.
  • It lacks live customer support service which is very common with other SEO tools available.

Etsy SEO Optimization tool

Crest

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Crest is another SEO tool that comes with an integrated real-time SEO engine allowing you to edit your listing titles, tags & descriptions and receive real-time feedback on how they affect your SEO rating. Additionally, it has a creative feature that allows you to quickly turn your listing pictures into videos by adding visual effects. Other features include region-based performance tracking, keyword research, performance forecasting, and multiple shop management.

Pricing:

Crest paid plans cost $12.99/month.

Pros:

  • Ideal for sellers with multiple shops.
  • Video makers allow you to be creative with your listings.
  • Region-based analytics allows you to gain insight in your customer demographic.

Cons:

  • Slightly more expensive than other SEO tools for Etsy.
  • IT doesn’t offer a free keyword research feature which is fairly common in other Etsy SEO tools.

Printful Keyword Scout

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If you’re a new seller on the platform then our next tool is what you’re looking for. Printful keyword scout is an Etsy SEO optimization tool that highlights errors in your listings and provides suggestions to fix them.

Additionally, its paid plan includes an Etsy keyword search tool to help you find the best keywords related to your search. It also has the capability to forecast how specific keywords will perform over a long period of time.

Pricing:

Plus plan $9/month

Pro plan costs $49/per month

Pros:

  • It offers an Etsy rank checker for your tags.
  • Can streamline the listing process by fixing common mistakes.

Cons:

  • The free plan offers very limited features.
  • The paid plan lacks features that you find in other Etsy SEO tools.

Ahrefs

 

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Ahrefs is a comprehensive but expensive Etsy SEO tool. It is an all-in-one toolset that offers plenty of features such as site explorer, site auditor, keywords explorer, content explorer, and rank tracker. Its Etsy market research tool features (site and content explorer) allow you to discover new product ideas and keywords that your customers are searching for.

Furthermore, it has a robust Etsy analytics tool that enables you to track your ranking and analyze how your listings are doing against your competitors.

Ahrefs is also well versed with Shopify and other eCommerce platforms, so you’ve the Etsy Shopify Integration option to expand your business.

Pricing:

Arehfs has four paid plans available:

  • Lite plan starts at $99 monthly ($990 yearly)
  • Standard plan starts at $199 monthly ($1,990 yearly)
  • Advanced plan starts at $399 monthly ($3,990 yearly)
  • Enterprise plan starts at $899 monthly ($9,990 yearly)

Pros:

  • Will enable you to conduct in depth analysis on how your competitors are driving traffic to their shops
  • Third largest database with over 7 billion keywords.
  • Can recommend thousands of keywords at a time.
  • Supports various eCommerce platforms.

Cons:

  • One of the most expensive Etsy SEO tools.
  • Doesn’t offer live customer support services.

Marmalead

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Marmalead is a versatile tool that offers both Etsy analytics and comprehensive keyword research capabilities. With this powerful tool, you can conduct in-depth keyword research, analyze your competitors, and optimize your listings for maximum visibility and sales potential. Additionally, Marmalead offers valuable insights into how your listings are performing, along with suggestions for improvement.

Pricing:

Marmalead offers flexible pricing options to fit your budget and needs. The pricing starts at $19 per month. However, if you opt for the yearly plan, the cost is reduced to $15.83 per month

Pros:

  • Marmalead goes even further by providing a helpful SEO checklist to ensure that you’re covering all the critical elements
  • Whether you’re looking to brainstorm new ideas or improve your existing listings, Marmalead is a well-rounded tool that can help you achieve your Etsy selling goals.

Cons:

  • Several Marmalead users have reported instances where the search volume information provided by the tool is inaccurate.
  • Another consideration for potential users is the price point. At $19 per month, Marmalead may be considered relatively expensive compared to other SEO tools on the market.

Sellbery

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Sellbery is a product management tool that you can use to automate your product listings on Etsy. It is quite different from the other tools we have mentioned since it doesn’t offer you any research potential. However, you can easily sync and edit product listings between multiple stores at once and in one place. It also enables you to automatically refresh and update all of your listings which can boost them in the search results. So, sit back and have a cup of coffee while Sellbery handles all your listings.

There is more, Sellbery also offers multi-channel selling capabilities which can help you grow your online business to other eCommerce markets such as Amazon, Shopify, eBay and WooCommerce.

Pricing:

Sellbery offers a free 7-day trial. Its paid plan starts at $195/month for 5000 orders.

Pros:

  • Multichannel selling for various eCommerce platforms.
  • The bulk edit feature helps you to quickly make changes to your listings and update them.
  • Hassle-free product listings.

Cons:

  • Limited to product management.

What are the best esty SEO tools available?

Etsy is a popular online marketplace that connects artists and crafters with buyers all over the world. With the increasing competition, it’s important to optimize your Etsy shop to be found by potential customers. There are various SEO tools available that can help you increase your visibility on Etsy. Here are some of the best Etsy SEO tools available:

  1. Marmalead: Marmalead is one of the most popular Etsy SEO tools available. It allows you to analyze keyword data to help you optimize your listings for Etsy’s search engine. Marmalead also provides a feature called ‘Listing Grades,’ which gives you a score based on how well your listing is optimized.
  2. eRank: eRank is a powerful Etsy SEO tool that offers a variety of features to help you improve your Etsy shop’s visibility. It provides you with data on Etsy’s search engine, including keyword research and competitor analysis. eRank also has a ‘Toolbox’ feature that allows you to track your shop’s progress over time.
  3. EtsyRank: EtsyRank is a free Etsy SEO tool that provides you with various metrics to help you optimize your listings. This tool provides features like keyword research, listing quality analysis, and competitor analysis. It also has a ‘Rank Checker’ feature that allows you to track your shop’s rankings for specific keywords.
  4. Keyword Tool Dominator: Keyword Tool Dominator is another great Etsy SEO tool that helps you find the best keywords to use in your listings. This tool provides you with long-tail keyword suggestions that your potential customers are searching for, allowing you to optimize your listings for better visibility.

How often should I update my Etsy shop’s SEO?

SEO is an ongoing process, and it’s essential to keep your listings updated regularly to stay ahead of your competitors. You should aim to optimize your listings and keywords at least once a month, if not more frequently. Updating your listings frequently can improve your ranking on Etsy’s search engine and help you reach more potential customers. Using a tool like Sellbery can make updating your listings less time-consuming, allowing you to focus on other aspects of your business.

In conclusion, using SEO tools can help you optimize your listings and improve your visibility on Etsy’s search engine. By combining different tools and regularly updating your listings, you can achieve a comprehensive approach to Etsy SEO and product management. Remember to choose tools that work best for your Etsy shop’s needs and goals. With the right SEO strategy and tools, you can take your Etsy shop to the next level and achieve success in 2023 and beyond.

What are the benefits of using esty SEO tools?

Etsy is a popular online marketplace where millions of sellers list their handmade and vintage goods. With so many sellers, it can be difficult to stand out and drive traffic to your shop. This is where Etsy SEO tools come into play. Let’s take a look at the benefits of using these tools.

  1. Increased visibility: Etsy SEO tools help optimize your listings for search engines, making them more visible to potential buyers. By using relevant keywords in your titles, tags, and descriptions, you can improve your chances of showing up in search results.
  2. Better traffic: With increased visibility comes better traffic. When your listings show up higher in search results, you’re more likely to attract interested buyers to your shop. This can result in more views, favorites, and ultimately, sales.
  3. Improved conversion rates: When your listings are optimized for SEO, they’re more likely to attract quality traffic that’s interested in what you’re selling. This can lead to improved conversion rates as potential buyers are more likely to make a purchase.
  4. Competitive advantage: By using Etsy SEO tools, you’re giving yourself a competitive advantage over other sellers who may not be optimizing their listings for search. This can help you stand out in a crowded marketplace and attract more buyers to your shop.

How long does it take to see results using esty SEO tools?

Effective SEO strategies take time to show results, and Etsy SEO tools are no exception. The timeframe for seeing results using Etsy SEO tools can vary depending on several factors, such as the competitiveness of your niche, the number of products in your shop, and the level of SEO optimization you already have in place.

Generally speaking, it can take anywhere from a few days to several weeks to start seeing improvements in your Etsy rankings, traffic, and sales after implementing SEO strategies. However, it’s important to note that SEO is an ongoing process, and you should continue to optimize and refine your strategies to maintain and improve your results over time.

One of the best tools for Etsy SEO is the Google Keyword Planner. This tool allows you to research and identify the most relevant and profitable keywords for your Etsy shop. By targeting the right keywords in your product titles, tags, and descriptions, you can increase your visibility in Etsy search results and drive more targeted traffic to your shop.

To get the most out of the Google Keyword Planner, start by brainstorming a list of relevant keywords that describe your products and your niche. Then, use the tool to generate keyword ideas and analyze their search volume, competition, and potential cost per click. Choose the keywords that have high search volume, low competition, and high relevance to your products, and use them strategically in your Etsy listings.

Remember that SEO is a long-term game, and it requires patience, persistence, and continuous adaptation to stay ahead of the competition. By using Etsy SEO tools like the Google Keyword Planner and regularly updating your listings, you can boost your Etsy shop’s visibility and achieve success in 2023 and beyond. With a comprehensive approach to Etsy SEO and the right tools in your arsenal, you can attract more customers, increase your sales, and take your Etsy business to the next level.

What is search data?

The search data provided by the Google Keyword Planner is invaluable in helping you make informed decisions about your Etsy SEO strategies. By analyzing the search volume, competition, and potential cost per click of different keywords, you can identify the most profitable and effective keywords to target. This data can also help you optimize your product listings for long-tail keywords, which are phrases that contain multiple words and are more specific and targeted than generic keywords. By incorporating these long-tail keywords into your listings, you can attract more qualified and interested buyers to your shop and increase your chances of making a sale.

Additionally, search data can give you insights into your target audience’s behavior and preferences. By understanding what keywords they are searching for and how often, you can tailor your listings and marketing efforts to better meet their needs and interests. It’s crucial to regularly analyze and adapt your SEO strategies based on the latest search data trends to stay competitive and relevant in the ever-changing Etsy marketplace.

In conclusion, the Google Keyword Planner is a powerful tool that can help you achieve Etsy SEO success in 2023 and beyond. By using it to conduct thorough keyword research and incorporating relevant and profitable keywords into your listings, you can increase your visibility, attract more targeted traffic, and ultimately boost your sales. Remember to stay patient, and persistent, and continuously adapt your strategies based on the latest search data trends. With the right SEO tools and an effective approach, you can take your Etsy business to new heights.

Why do you need the Etsy SEO tool now?

By using these Etsy SEO tools, you can optimize your listings, track your performance, and improve your overall business strategy. Each tool has its unique features and benefits, and by combining them, you can create a comprehensive approach to Etsy SEO and product management.

Remember that SEO is an ongoing process, and you should regularly review and update your listings and keywords to stay ahead of the competition.

Ready to take your Etsy shop to the next level? Sellbery is a great tool for that since it allows you to frequently update your listings without committing a lot of time. Try Sellbery Now

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