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Help Center / Sellbery Guides

Sellbery Guides
Sellbery Guides

Getting Started

Sellbery is a product feed tool designed to automate and optimize data export from various shopping carts to multiple marketplaces and price engines.

Sellbery connects all your products to the most visited marketplaces, converts them to the required data formats for each channel, and keeps your listings updated across multiple accounts.

Sellbery then delivers orders from all channels via an automated, scalable inventory system that links directly and in real-time to your web store.

You can start using Sellbery by signing up for a free trial. Registration is simple – just fill in all of the required fields or sign up via Gmail or Facebook.

Your Sellbery free trial lasts for 14 days and enables you to upload up to 100 SKUs. Other than that, there are no limitations in features available for you.

To get your free trial now, go to this page.

Each client is unique in their products and needs. That is why we offer so many integrations and a free trial. You can use Sellbery absolutely free for 14 days and work with 100 SKUs. A free trial will enable you to see exactly how Sellbery works and the many ways it may enhance your business development.

Once you sign up, you will be redirected to your personal Dashboard.

The Sellbery Dashboard contains five tabs:

  • Projects

Create up to 20 projects and switch between them in seconds. In each project you will add components, link them, and create rules for product and order synchronization.

  • Profile

Here you can see and update your profile information and choose the synchronization period for Sellbery’s first launch.

  • Billing

Fill in your billing information and update it when necessary. On this tab you can also manage your subscription and update your plan to upload more SKUs.

  • Partner

Here you can sign up for Sellbery Partner Program.
Learn more about the terms and conditions of our Partner Program here.

  • Audit Log

Here you can get information about all the activities in your account. This tab provides data on what changes were made in the account, by whom, and when.

Proceed to the Projects tab in your dashboard and click on Create New Project.

Add your store by pressing the + icon.

Choose the eCommerce platform that you use and add it as an Import Point to the Project.

Add a new store by pressing + and choose the marketplace or platform to which you’d like to upload your products as an Export Point.

Next, you need to connect both points to Sellbery. Double click on the component (or select it and press the Settings button) and fill in all of the required credentials.

Once you’ve connected your Import and Export Points to Sellbery, you can establish a link between the points for the synchronization of products and orders.

Check out this section to understand how to get credentials for each component and connect them to Sellbery.

You will be able to conduct operations with your products when you connect your store to Sellbery. The following features will be available:

  • Download

Click on the Import Point and then on Download to add all of your products to Sellbery. When you open the Products tab you will see all of your uploaded products, their descriptions, images and pricing (in your store’s currency).


If you would like to upload certain products instead of all products, proceed to component settings and apply the necessary download strategy. So far, you can download all products or sort them by vendor or product type. These specifications should be inserted manually and can be found in your shop’s admin panel.

  • Clear

You can remove your products from Sellbery by pressing Clear in the component menu. Please note that Clear removes all products. If you need to remove specific products, proceed to the Products tab and delete each product individually.

  • Upload

You can upload all of your products from Import Point to Export Point. The products will appear in your marketplace admin panel when you complete the Mapping procedure.

The Sellbery App includes full business analytics that allows you to calculate and compare the sales results in all of your platforms. All orders and products sold in your Export Points are calculated and presented in a convenient graph.

On the graph, you can stack different projects up against each other. Or you can compare how well sales go in each component within some project.

This graph can help you discover which of the channels work best for selling your items.

If you work with different currencies you can choose which one to display from the drop-down menu. This information is collected from your Export Points.

Sellbery allows comparing up to 7 elements on the graph together. Available time periods are from 30 to 1 day. So, you can track current results and contrast them with the previous period.

The Sellbery analytics includes some of the most important eCommerce metrics:

  • Revenue — the total amount of money received during the selected time period.
  • Orders — the total number of orders received during the selected time period.
  • Items per order — the average number of items ordered by each customer during the selected time period.
  • Avg. order value — the average amount of money spent by each customer during the selected time period.

There is also the Top 10 Products chart that shows which items bring you the most revenue and which of them are your bestsellers.


To view the products in analytics, you have to go through the process of uploading it via Sellbery. Analytics will only display the products that exist in your DataSet.

Overall, Sellbery analytics can help you to monitor the sales process. This tool is good for calculating whether or not selling through a certain platform or a marketplace is beneficial.

Advanced Tips

All stores and marketplaces assign multiple attributes to each product, with certain restrictions for the attributes required by each product. These include product title, type, category etc.

However, in several shop systems, these attributes vary by name. For example, one system may identify a product by name and another may identify a product by title. It appears that the attribute in both systems is the same but it is named differently within each system.

Mapping is a tool to help you convert all necessary attributes from one system to another and ensure correct data upload throughout this process.

Sellbery’s product mapping is simple and intuitive to use. It resembles a “match the same” type game between two systems.

Mapping is individual for each product and cannot be applied to a group of products. The latest version of Sellbery provides a pre-made basic mapping for each system. However, you might need to map additional attributes to achieve a successful product upload.

Mapping attributes might have one of the following tags:

  • Required: The product cannot be uploaded if this attribute is left unmatched.
  • Preferred: Mapping this attribute is advisable as it might affect upload result.
  • Variant: The attribute affects possible product variants (eg. “t-shirt colors”).

Please note that each system has a different list of requirements provided in its documentation. Mapping depends on the category and type of uploaded product, so there may be exceptions or sensitive attributes that directly affect possible outcomes.

Mapping will never become a significant issue if you mind the rules and follow the video guide below this article, where you can find all required information.

DataSet is an automated tool that records all the products uploaded by means of Sellbery.

Open the DataSet tab in your project to find a list of products you have uploaded to a system or marketplace.

This tool was designed to help track the number of products pushed by Sellbery. DataSet also works as a relevant guide for order synchronization between Import and Export Points.


Sellbery only processes products uploaded by your system. Please note that orders do not synchronize if they contain products not recorded by DataSet.

You can check the efficiency of order synchronization via the Reports tab of the Import Point. Here you can find both types of system report: resolved (successful operations) and errors.

Click on the error report to access its detailed description and discover all possible solutions.

Audit Log allows you to track all activity in your Sellbery account. You can see which changes were made in the account, who made those changes and when.

The information is presented in an easy-to-read chart and can be filtered for more convenience.

Check out the video below to learn more about using the Audit Log.


You will be unable to operate with your products in Sellbery if you do not connect the components using Credentials.

Each component has its own credentials and restrictions. Sellbery Help Center contains all of the necessary information about each component as well as descriptive connection video guides. You can find everything you need in the Supported Channels section.

Please make sure you also enable the requested Read & Write access to Credentials as otherwise it will lead to connection failure.

All information about Credential-related connectivity can be found in the corresponding Help Center section.

There are several common issues that may occur with Orders. However, each is simple to resolve if you know how the program works and understand the function of the DataSet tool.

The DataSet tool keeps a record of all of the products you upload by means of Sellbery.

Consequently, orders that include products not recorded in the DataSet will not synchronize. Ensuring all necessary products are mapped and uploaded properly will solve the problem.

The second issue affects “missing” products. For example, if you remove a product from either of the components and synchronize your orders, you will receive an error.

Please ensure that when removing a product from either Import or Export Point, you also delete the corresponding DataSet record and product itself at the other point.

The third issue affects any kind of product change. Please ensure that when changing a product’s details in the Import Point, you update the information in the Export Point. Matching non-identical products will result in synchronization errors.

Getting an Error Report is the best way to find out what went wrong during your Sellbery experience..

It comprises all of the information about that specific error and allows you to adjust the data properly so you can make a successful synchronization.

If you have any questions or suggestions, or require assistance of any kind, please contact our support team at (or your Sellbery account manager) to solve your problem with the utmost efficiency.

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